Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
 
First Cycle Programmes (Bachelor's Degree)

Academy of Applied Sciences - Public Relations and Adversiment - Public Relations and Adversiment



General Description
History
Qualification Awarded
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
First Cycle
Specific Admission Requirements
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Qualification Requirements and Regulations
Profile of The Programme
Occupational Profiles of Graduates With Examples
Access to Further Studies
Examination Regulations, Assessment and Grading
Graduation Requirements
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Facilities

Key Learning Outcomes
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

TYYÇ - Programme Outcomes - Base Scope Relationship
TYYÇProgramme OutcomesBase Scope
1111112222223333333333333
Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9900000106 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - I Compulsory 2 0 0 0
2 190500201101 BASIC CONCEPTS IN PUBLIC RELATIONS Compulsory 3 0 0 0
3 9900001157 CAREER PLANNING Compulsory 1 0 0 0
4 9900000115 FOREIGN LANGUAGE - I Compulsory 2 0 0 2
5 190500201103 GENERAL ECONOMY Compulsory 2 0 0 0
6 190500201100 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 3 0 0 0
7 190500201102 POLITICAL SCIENCE Compulsory 2 0 0 3
8 190500201105 PSYCHOLOGY Compulsory 2 0 0 4
9 190500201104 SOCIOLOGY Compulsory 2 0 0 4
10 9900000113 TURKISH LANGUAGE - I Compulsory 2 0 0 0
Total 21 0 0 13
 
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 9900000206 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - II Compulsory 2 0 0 0
2 190500202100 BUSINESS AND MANAGEMENT Compulsory 2 0 0 0
3 180500102100 DİJİTAL OKURYAZARLIK Compulsory 3 0 0 3
4 9900000214 FOREIGN LANGUAGE - II Compulsory 2 0 0 2
5 190500202105 MARKETING Compulsory 2 0 0 0
6 190500202103 ORGANIZATIONAL COMMUNICATION Compulsory 2 0 0 4
7 190500202101 PUBLIC RELATIONS APPLICATION TECHNIQUES Compulsory 3 0 0 0
8 190500202104 SOCIAL PSYCHOLOGY Compulsory 3 0 0 0
9 190500202102 THE BASIC CONCEPTS OF LAW Compulsory 3 0 0 5
10 9900000213 TURKISH LANGUAGE - II Compulsory 2 0 0 0
Total 24 0 0 14
 
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500203104 BRAND AND MANAGEMENT Compulsory 3 0 0 0
2 0500001000 ELECTIVE COURSES GRUBU-1 Elective - - - 0
3 190500203105 INTEGRATED MARKETING COMMUNICATION Compulsory 3 0 0 0
4 190500203100 NEW COMMUNICATION TECHNOLOGIES Compulsory 3 0 0 0
5 190500203102 RESEARCH METHODS IN SOCIAL SCIENCE Compulsory 3 0 0 0
6 190500203103 STRATEGIC COMMUNICATION Compulsory 3 0 0 0
7 190500203101 VERBAL AND NONVERBAL COMMUNICATION Compulsory 3 0 0 0
Total 18 0 0 0
 
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500204102 COMMUNICATION RESEARCH Compulsory 3 0 0 0
2 190500204101 CORPORATE COMMUNICATIONS Compulsory 3 0 0 0
3 0500002000 ELECTIVE COURSES -2 Elective - - - 0
4 190500204103 INTRODUCTION TO ADVERTISING Compulsory 3 0 0 0
5 190500204105 JOB SECURITY AND HEALTH Compulsory 2 0 0 0
6 190500204104 PUBLIC RELATIONS AND ADVERSITING WRITING Compulsory 3 0 0 0
7 190500204100 PUBLIC RELATIONS MANAGEMENT Compulsory 3 0 0 0
Total 17 0 0 0
 
5. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500205100 ADVERTISING STRATEGIES Compulsory 3 0 0 3
2 190500205104 BASIC PHOTOGRAPHY Compulsory 1 2 0 0
3 190500205102 COMMUNICATION THEORIES -I Compulsory 3 0 0 0
4 0500003000 ELECTIVE COURSES -3 Elective - - - 0
5 190500205101 GRAPHIC DESIGN -I Compulsory 3 0 0 4
6 190500205103 PUBLIC RELATIONS PRACTICES AND CASE STUDIES Compulsory 3 0 0 0
7 190500205105 PUBLIC RELATIONS STRATEGIES Compulsory 3 0 0 0
Total 16 2 0 7
 
6. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500206100 APPLIED STATISTICAL TECHNIQUES IN COMMUNICATION SCIENCES Compulsory 3 0 0 0
2 190500206102 COMMUNICATION THEORIES -II Compulsory 3 0 0 0
3 190500206103 CONSUMER BEHAVIOR Compulsory 3 0 0 0
4 0500004000 ELECTIVE COURSES -4 Elective - - - 0
5 190500206101 GRAPHIC DESIGN -II Compulsory 3 0 0 4
6 190500206105 MEDIA PLANNING Compulsory 3 0 0 0
7 190500206104 PHOTOGRAPHY APPLICATIONS Compulsory 2 2 0 0
Total 17 2 0 4
 
7. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 0500005000 ELECTIVE COURSES -5 Elective - - - 0
2 190500207102 MEDIA LITERACY Compulsory 3 0 0 0
3 190500207104 PROFESSIONAL PRACTICE -I Compulsory 0 0 0 0
4 190500207101 PUBLIC RELATIONS IN PUBLIC INSTITUTIONS Compulsory 3 0 0 0
5 190500207103 PUBLIC RELATIONS RESEARCH AND CAMPAIGN ANALYSIS Compulsory 1 2 0 0
6 190500207100 VIDEO AND WEB PUBLISHING -I Compulsory 3 0 0 0
Total 10 2 0 0
 
8. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500208102 ADVERTISING APPLICATIONS Compulsory 1 2 0 0
2 190500208103 ADVERTISING CAMPAIGNS AND ANALYSIS Compulsory 3 0 0 0
3 190500208101 COMMUNICATION AND ADVERTISING IN INSTITUTIONS AND ORGANIZATIONS Compulsory 3 0 0 0
4 0500006000 ELECTIVE COURSES -6 Elective - - - 0
5 190500208104 PROFESSIONAL PRACTICE -II Compulsory 0 0 0 0
6 190500208100 VIDEO AND WEB PUBLISHING -II Compulsory 3 0 0 0
Total 10 2 0 0
 
ELECTIVE COURSES GRUBU-1
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500203106 PROFESSIONAL ENGLISH -I Elective 2 0 0 0
2 190500203107 INTERCULTURAL COMMUNICATION Elective 2 0 0 0
3 190500203108 HISTORY OF CULTURE Elective 2 0 0 0
ELECTIVE COURSES -2
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500204106 PROFESSIONAL ENGLISH -II Elective 2 0 0 0
2 190500204107 VISUAL COMMUNICATION Elective 2 0 0 0
3 190500204108 NEW MEDIA Elective 2 0 0 0
4 190500204109 PERSUASIVE COMMUNICATION Elective 2 0 0 0
ELECTIVE COURSES -3
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190000000000 ACADEMIC TURKISH Elective 2 0 0 0
2 190500205106 BASIC INFORMATION TECHNOLOGIES -I Elective 3 0 0 3
3 190500205107 PHONETICS AND DICTION Elective 3 0 0 0
4 190500205108 PRENSENTATION TECHNIQUES IN INTERNATIONAL RELATIONS Elective 3 0 0 0
5 190500205109 PUBLIC RELATIONS IN-HOUSE Elective 3 0 0 0
6 190500205110 PROMOTION AND MARKETING Elective 3 0 0 0
7 190500205111 SPONSORSHIP Elective 3 0 0 0
8 9900000148 BİLİMLERİN DİLİNDEN YARATILIŞ Elective 2 0 0 0
9 9900000149 SAĞLIKLI YAŞAM, MANEVİ BAKIM VE DEĞER Elective 2 0 0 0
ELECTIVE COURSES -4
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500206106 BASIC INFORMATION TECHNIQUES -II Elective 2 0 0 3
2 190500206107 PUBLIC AND PUBLIC RELATIONS Elective 2 0 0 0
3 190500206108 INTERNET AND MOBILE MARKETING Elective 2 0 0 0
4 190500206109 LOBBYING AND PUBLIC RELATIONS Elective 2 0 0 0
5 190500206110 IMAGE MANAGEMENT Elective 2 0 0 0
6 190500206111 ENTREPRENEURSHIP AND BUSINESS BUILDING Elective 2 0 0 0
7 9900000000 INFORMATION TECHNOLOGIES ADDICTION Elective 2 0 0 0
8 9900001158 GÖNÜLLÜLÜK ÇALIŞMASI Elective 1 2 0 0
9 9900001159 ÇEVRE BİLİNCİ Elective 1 2 0 0
ELECTIVE COURSES -5
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500207105 CUSTOMER RELATIONSHIP Elective 3 0 0 0
2 190500207106 HUMAN RESOURCES MANAGEMENT Elective 3 0 0 0
3 190500207107 BRAND MANAGEMENT Elective 3 0 0 0
4 190500207108 MEDIA AND PUBLIC OPINION Elective 3 0 0 0
5 190500207109 COMMUNICATION AND PERSUASION TECHNIQUES Elective 3 0 0 0
6 190500207110 MEDIA AND ETHICS Elective 3 0 0 0
7 190500207111 MEDIA AND ADVERTISING Elective 3 0 0 0
ELECTIVE COURSES -6
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500208105 SOCIAL MEDIA AND MANAGEMENT Elective 3 0 0 0
2 190500208106 TELEVISION ADVERTISING Elective 3 0 0 0
3 190500208107 SOCIAL RESPOSIBILITY CAMPAIGN APPLICATIONS Elective 3 0 0 0
4 190500208108 PROTOCOL RULES IN PUBLIC RELATIONS Elective 3 0 0 0
5 190500208109 ADVERTISING AGENCY MANAGEMENT Elective 3 0 0 0
6 190500208110 INNOVATION AND COMMUNICATION Elective 3 0 0 0
7 190500208111 POLITICAL CAMPAIGNS Elective 3 0 0 0
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr