Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500204101	CORPORATE COMMUNICATIONS	Compulsory	2	4	4

Level of Course Unit

First Cycle

Objectives of the Course

Corporate communication, such as employees, customers, shareholders, media including its relations with its stakeholders. Students are taught that institutions are used for different purposes. and how their communication works for different stakeholders teaching to manage.

Name of Lecturer(s)

Dr.Öğr.Üyesi Sinan AKSEKİ

Learning Outcomes

1	Evaluates the institution and organizations in terms of corporate communication
2	Designs and implements a corporate communication plan for the institution and organization, Topluluk Tarafından Doğrulandı simgesi
3	Conducts corporate communication studies
4	Analyzes the corporate communication studies of institutions and organizations.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

To have taken and completed basic communication courses.

Recommended Optional Programme Components

It can be more useful and complementary to be processed by supporting it with visual and auditory sample applications.

Course Contents

Recognition of corporate communication concepts, corporate communication channels examination, removal of barriers to corporate communication.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The Concept of Corporate Communication and the Approach of Institutions to Communication
2	Classification of Corporate Communications – Function, Elements, Objectives
3	Classification of Corporate Communications – Function, Elements, Objectives
4	Factors Barring Institutional Communication
5	Strategic Management and Planning in Corporate Communications
6	Strategic Management and Planning in Corporate Communication II
7	MIDTERM EXAM
8	Media Relations in Corporate Communications
9	Information and Communication Technologies and Corporate Communications
10	Online Crises in Corporate Communications
11	Managing Online Crises
12	The Concept of Internal Communication and Written Communication in Institutions
13	Corporate Communication and Ethics
14	General Evaluation - Review Before Finals

Recommended or Required Reading

ANADOLU UNIVERSITY CORPORATE COMMUNICATION TEXTBOOK kinci, B., Bat, M. (2013). Corporate Communication from Theory to Practice, Istanbul: İletişim Publications. Akyurek, R. (2005). Corporate Communication Management, Eskişehir: Anadolu University Press. Uzunoglu, E. et al, (2009). Corporate Communication in the Internet Age, Ankara: Say Publications. Sabuncuoğlu, Z., Gümüş, M. (2012). Communication in Organizations, Ankara: Arıkan Publications.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	14	3	42
Individual Study for Mid term Examination	2	5	10
Individual Study for Final Examination	10	7	70
TOTAL WORKLOAD (hours)			125

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27
LO1	4	4	4	5	4	5	4	5	4	4	4	5	4	4	4	4	4			4	4	4	4		5	4	5
LO2	4	4	3	4	4	5	4	4	4	4	4	4	4	4	4	4	5			4	4	4	4		4	4	5
LO3	3	4	3	4	4	5	4	5	4	4	5	5	4	5	4	4	4			5	5	4	4		4	5	5
LO4	5	5	4	4	5	4	4	4	5	4	4	5	4	5	4	4	4			4	5	4	5		4	4	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High