| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500203103 | STRATEGIC COMMUNICATION | Compulsory | 2 | 3 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To provide field proficiency in advanced conceptual and applied subjects supported by course materials and other resources containing the latest information in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | Distinguish strategic communication forms and tools. | | 2 | Distinguish strategic communication forms and tools. | | 3 | Discuss the phenomenon of Leadership in strategic communication. | | 4 | Discuss the phenomenon of Leadership in strategic communication. | | 5 | Explain strategic communication design in the digital age | | 6 | Explain strategic communication design in the digital age | | 7 | List the Crisis and Risk Communication Strategies. | | 8 | List the Crisis and Risk Communication Strategies. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| An Overview of Strategic Communication Concept, Forms and Tools
The Case of Leadership in Strategic Communication
The Role of Content Planning and Creation in Strategic Communication
The Role of Content Planning and Creation in Strategic Communication
Strategic Communication Design in the Digital Age |
| Weekly Detailed Course Contents |
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| 1 | An Overview of Strategic Communication Concept, Forms and Tools | | | | 2 | An Overview of Strategic Communication Concept, Forms and Tools | | | | 3 | The Case of Leadership in Strategic Communication | | | | 4 | The Case of Leadership in Strategic Communication | | | | 5 | The Role of Content Planning and Creation in Strategic Communication | | | | 6 | The Role of Content Planning and Creation in Strategic Communication | | | | 7 | Strategic Communication Design in the Digital Age | | | | 8 | Midterm Exam | | | | 9 | Crisis and Risk Communication Strategies | | | | 10 | Crisis and Risk Communication Strategies | | | | 11 | Corporate Strategic Communication | | | | 12 | Communication with Individuals of the New Age | | | | 13 | Value-Based Communication | | | | 14 | Value-Based Communication | | |
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| Recommended or Required Reading |
| Sever, N.S(Ed)., Stratejik İletişim, Anadolu Üniversitesi Basımevi, İkinci Baskı, 2016, Eskişehir |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 85 | | Quiz | 1 | 10 | | Attending Lectures | 1 | 5 | | SUM | 100 | |
| Final Examination | 1 | 90 | | Quiz | 1 | 10 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 60 | 60 |
| Quiz | 1 | 10 | 10 |
| Attending Lectures | 1 | 14 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 4 | 1 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 5 | 1 | 1 | | LO2 | 5 | 4 | 4 | 1 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 1 | 1 | 1 | | LO3 | 5 | 5 | 4 | 1 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | | LO4 | 5 | 2 | 4 | 1 | 4 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | | LO5 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO7 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO8 | | | | | | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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