| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | 190500203103 | STRATEGIC COMMUNICATION | Zorunlu | 2 | 3 | 4 |
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| Dersin Seviyesi |
| Lisans |
| Dersin Amacı |
| To provide field proficiency in advanced conceptual and applied subjects supported by course materials and other resources containing the latest information in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. |
| Dersi Veren Öğretim Görevlisi/Görevlileri |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Öğrenme Çıktıları |
| 1 | Distinguish strategic communication forms and tools. | | 2 | Discuss the phenomenon of Leadership in strategic communication. | | 3 | Explain strategic communication design in the digital age | | 4 | List the Crisis and Risk Communication Strategies. |
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| Öğrenim Türü |
| Daytime Class |
| Dersin Ön Koşulu Olan Dersler |
| NONE |
| Ders İçin Önerilen Diğer Hususlar |
| NONE |
| Dersin İçeriği |
| An Overview of Strategic Communication Concept, Forms and Tools
The Case of Leadership in Strategic Communication
The Role of Content Planning and Creation in Strategic Communication
The Role of Content Planning and Creation in Strategic Communication
Strategic Communication Design in the Digital Age |
| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | An Overview of Strategic Communication Concept, Forms and Tools | | | | 2 | An Overview of Strategic Communication Concept, Forms and Tools | | | | 3 | The Case of Leadership in Strategic Communication | | | | 4 | The Case of Leadership in Strategic Communication | | | | 5 | The Role of Content Planning and Creation in Strategic Communication | | | | 6 | The Role of Content Planning and Creation in Strategic Communication | | | | 7 | Strategic Communication Design in the Digital Age | | | | 8 | Midterm Exam | | | | 9 | Crisis and Risk Communication Strategies | | | | 10 | Crisis and Risk Communication Strategies | | | | 11 | Corporate Strategic Communication | | | | 12 | Communication with Individuals of the New Age | | | | 13 | Value-Based Communication | | | | 14 | Value-Based Communication | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| Sever, N.S(Ed)., Stratejik İletişim, Anadolu Üniversitesi Basımevi, İkinci Baskı, 2016, Eskişehir |
| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| Midterm Examination | 1 | 85 | | Quiz | 1 | 10 | | Attending Lectures | 1 | 5 | | TOPLAM | 100 | |
| Final Examination | 1 | 90 | | Quiz | 1 | 10 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | Turkish | | Staj Durumu | | NONE |
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| İş Yükü Hesaplaması |
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| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 60 | 60 |
| Quiz | 1 | 10 | 10 |
| Attending Lectures | 1 | 14 | 14 |
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| Program ve Öğrenme Çıktıları İlişkisi |
| LO1 | 5 | 5 | 4 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | | 1 | 4 | 1 | 1 | | 5 | 1 | 1 | | LO2 | 5 | 4 | 4 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | | 1 | 4 | 1 | 1 | | 1 | 1 | 1 | | LO3 | 5 | 5 | 4 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | | 1 | 3 | 1 | 1 | | 1 | 1 | 1 | | LO4 | 5 | 2 | 4 | 4 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | | | 1 | 3 | 1 | 1 | | 1 | 1 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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