Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500203103STRATEGIC COMMUNICATIONCompulsory234
Level of Course Unit
First Cycle
Objectives of the Course
To provide field proficiency in advanced conceptual and applied subjects supported by course materials and other resources containing the latest information in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication.
Name of Lecturer(s)
Dr.Öğr.Üyesi Sinan AKSEKİ
Learning Outcomes
1Distinguish strategic communication forms and tools.
2Discuss the phenomenon of Leadership in strategic communication.
3Explain strategic communication design in the digital age
4List the Crisis and Risk Communication Strategies.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
NONE
Recommended Optional Programme Components
NONE
Course Contents
An Overview of Strategic Communication Concept, Forms and Tools The Case of Leadership in Strategic Communication The Role of Content Planning and Creation in Strategic Communication The Role of Content Planning and Creation in Strategic Communication Strategic Communication Design in the Digital Age
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1An Overview of Strategic Communication Concept, Forms and Tools
2An Overview of Strategic Communication Concept, Forms and Tools
3The Case of Leadership in Strategic Communication
4The Case of Leadership in Strategic Communication
5The Role of Content Planning and Creation in Strategic Communication
6The Role of Content Planning and Creation in Strategic Communication
7Strategic Communication Design in the Digital Age
8Midterm Exam
9Crisis and Risk Communication Strategies
10Crisis and Risk Communication Strategies
11Corporate Strategic Communication
12Communication with Individuals of the New Age
13Value-Based Communication
14Value-Based Communication
Recommended or Required Reading
Sever, N.S(Ed)., Stratejik İletişim, Anadolu Üniversitesi Basımevi, İkinci Baskı, 2016, Eskişehir
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination185
Quiz110
Attending Lectures15
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination190
Quiz110
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
NONE
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination13030
Final Examination16060
Quiz11010
Attending Lectures11414
TOTAL WORKLOAD (hours)114
Contribution of Learning Outcomes to Programme Outcomes
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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