| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500205110 | PROMOTION AND MARKETING | Elective | 3 | 5 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to teach the concepts of promotion and marketing, the effectiveness of promotion and marketing in social events, and the campaign execution process. |
| Name of Lecturer(s) |
| Dr. Öğr Üyesi Turgay OYMAN |
| Learning Outcomes |
| 1 | Define the concept of marketing | | 2 | Explain the historical development of the concept of marketing. | | 3 | Will be able to explain the concept of promotion and its purposes and define the advertisement. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| To explain the concepts of promotion and marketing within the discipline of Public Relations. |
| Weekly Detailed Course Contents |
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| 1 | Marketing and Marketing Mix | | | | 2 | Marketing Communications | | | | 3 | Advertisement | | | | 4 | Consumption Culture and Advertising | | | | 5 | New Media in Advertising | | | | 6 | New Media in Advertising 1 | | | | 7 | Social media | | | | 8 | Sales Promotion | | | | 9 | Sales Promotion 1 | | | | 10 | Personal Selling and Direct Marketing | | | | 11 | Personal Selling and Direct Marketing 2 | | | | 12 | Public Relations, Sponsorship and Corporate Advertising | | | | 13 | Public Relations, Sponsorship and Corporate Advertising 2 | | | | 14 | Final exam | | |
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| Recommended or Required Reading |
| Dijital İçerik Pazarlaması (Açıköğretim Yayınları)- Reklamda Yaratıcılık (Açıköğretim Yayınları) |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 8 | 8 |
| Final Examination | 1 | 14 | 14 |
| Attending Lectures | 1 | 14 | 14 |
| Self Study | 1 | 14 | 14 |
| Individual Study for Mid term Examination | 1 | 14 | 14 |
| Individual Study for Final Examination | 1 | 14 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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