Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500205110	PROMOTION AND MARKETING	Elective	3	5	3

Level of Course Unit

First Cycle

Objectives of the Course

The aim of this course is to teach the concepts of promotion and marketing, the effectiveness of promotion and marketing in social events, and the campaign execution process.

Name of Lecturer(s)

Dr. Öğr Üyesi Turgay OYMAN

Learning Outcomes

1	Define the concept of marketing
2	Define the concept of marketing
3	Explain the historical development of the concept of marketing.
4	Explain the historical development of the concept of marketing.
5	Will be able to explain the concept of promotion and its purposes and define the advertisement.
6	Will be able to explain the concept of promotion and its purposes and define the advertisement.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NONE

Recommended Optional Programme Components

NONE

Course Contents

To explain the concepts of promotion and marketing within the discipline of Public Relations.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Marketing and Marketing Mix
2	Marketing Communications
3	Advertisement
4	Consumption Culture and Advertising
5	New Media in Advertising
6	New Media in Advertising 1
7	Social media
8	Sales Promotion
9	Sales Promotion 1
10	Personal Selling and Direct Marketing
11	Personal Selling and Direct Marketing 2
12	Public Relations, Sponsorship and Corporate Advertising
13	Public Relations, Sponsorship and Corporate Advertising 2
14	Final exam

Recommended or Required Reading

Dijital İçerik Pazarlaması (Açıköğretim Yayınları)- Reklamda Yaratıcılık (Açıköğretim Yayınları)

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

NONE

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	8	8
Final Examination	1	14	14
Attending Lectures	1	14	14
Self Study	1	14	14
Individual Study for Mid term Examination	1	14	14
Individual Study for Final Examination	1	14	14
TOTAL WORKLOAD (hours)			78

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25
LO1
LO2
LO3
LO4	5	3	1	1	3	4	3	2	3	2	2	4	4	4	4	4	4	2	4	2	1	1	2	2	1
LO5
LO6

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High