Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500207108	MEDIA AND PUBLIC OPINION	Elective	4	7	3

Level of Course Unit

First Cycle

Objectives of the Course

To explain the concept of public opinion in its historical development, to reveal the approaches on the relationship between public opinion and media public opinion, and to evaluate the public-media relationship in the context of public opinion research.

Name of Lecturer(s)

Learning Outcomes

1	Define the concept of public opinion and Knows the basic approaches on public opinion.
2	Knows the approaches on public-media relations.
3	Explain the role and function of the media in the formation of public opinion.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NONE

Recommended Optional Programme Components

NONE

Course Contents

The scope of the course is the concept of public opinion, its historical development, basic approaches to the concept of public opinion, the relationship between media and public opinion, approaches to the media and public opinion, and public opinion research.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Media and Public Opinion Concepts Historical development of the concept of public opinion
2	Basic (contemporary) approaches to public opinion
3	Formation of public opinion
4	Means of communication and public opinion
5	Approaches on media-public relations agenda setting theory
6	Spiral of silence theory
7	Propaganda
8	Midterm Exam
9	Communication tools and propaganda
10	Opinion polls
11	Opinion polls
12	Public opinion polls in the world and in Turkey
13	Public opinion polls in the world and in Turkey
14	General evaluation

Recommended or Required Reading

Erkan Yüksel ve Ali Emre Dingin (2020). Medya Kamuoyu ve Siyaset Gündeminde Köşe Kapmaca. Konya: Literatürk Academia

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	85
Quiz	1	10
Attending Lectures	1	5
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	90
Quiz	1	10
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

NONE

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	20	20
Final Examination	1	30	30
Quiz	1	15	15
Attending Lectures	1	14	14
TOTAL WORKLOAD (hours)			79

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27
LO1	5	3	5	4	2	3	4	3	4	2	1	2	1	2	1	2	1			3	1	2	1		3	1	2
LO2	5	3	5	4	2	3	4	3	4	2	1	2	1	2	1	2	1			3	1	2	1		3	1	2
LO3	5	3	5	4	2	3	4	3	4	2	1	2	1	2	1	2	1			3	1	2	1		4	1	2

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High