| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500208101 | COMMUNICATION AND ADVERTISING IN INSTITUTIONS AND ORGANIZATIONS | Compulsory | 4 | 8 | 4 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of lesson; The aim is to enable the student to reach a level where he/she can design a corporate communication plan for an institution, take part as a practitioner in various sub-headings within a prepared corporate communication plan, and analyze the internal and external communication activities of an institution. |
| Name of Lecturer(s) |
| Öğr. Gör. Ali Parim |
| Learning Outcomes |
| 1 | Comprehends the basic scientific perspective of the communication and advertising process in organizations and gains competence in theoretical and practical application in this field. | | 2 | Gains professional competence by increasing his/her knowledge and skills in corporate communication, persuasion theories and communication management. | | 3 | Evaluates the knowledge and skills acquired in the field of corporate communication and advertising with a creative and critical approach and becomes ready for business life. | | 4 | Reaches a level that will observe technological, cultural and social developments and be able to implement these changes in the field. | | 5 | Gains the ability to organize and put together by collecting the thoughts and information needed to make their thoughts and projects effective and convincing in written, oral or other ways. | | 6 | In their professional and scientific studies, they have the knowledge to use communication media and tools competently. |
|
| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NOT FOUND |
| Recommended Optional Programme Components |
| NOT FOUND |
| Course Contents |
| The course content explains the communication and advertising process in institutions and organizations in full detail. |
| Weekly Detailed Course Contents |
|
| 1 | Basic concepts and definitions | | | | 2 | Strategic perspective on communication and advertising in institutions | | | | 3 | Corporate perception and reputation | | | | 4 | Instilling corporate culture, corporate identity and values in employees | | | | 5 | Stakeholders and communication in institutions and organizations | | | | 6 | Strategies, techniques and tools used in the communication and advertising process in institutions and organizations | | | | 7 | Midterm exam | | | | 8 | Crisis management; definition of crisis, crisis management process, crisis communication plan | | | | 9 | Internet and social media in the communication process in institutions and organizations | | | | 10 | Institution and media relationship | | | | 11 | Case study | | | | 12 | Case study | | | | 13 | Evaluation | | | | 14 | Final exam | | |
|
| Recommended or Required Reading |
| -Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005
- Canöz, Nilüfer. Kurumsal Reklamcılık, Konya: Palet Yayınları, 2016 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 18 | 18 |
| Final Examination | 1 | 18 | 18 |
| Attending Lectures | 1 | 24 | 24 |
| Individual Study for Mid term Examination | 1 | 30 | 30 |
| Individual Study for Final Examination | 1 | 30 | 30 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 3 | 5 | 3 | 4 | 3 | 4 | 4 | 5 | 3 | 4 | 5 | 5 | 5 | 4 | 3 | 3 | 3 | 5 | 4 | 3 | 5 | 4 | 3 | 5 | 4 | 3 | | LO2 | 5 | 5 | 4 | 3 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 3 | 3 | 4 | 4 | 4 | 3 | 5 | 5 | 4 | 5 | 3 | 4 | | LO3 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | | LO4 | 4 | 5 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | | LO5 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | | LO6 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 5 | 3 | 4 | 4 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|