| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500208107 | SOCIAL RESPOSIBILITY CAMPAIGN APPLICATIONS | Elective | 4 | 8 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To convey basic information about preparing and implementing public relations projects; to present a roadmap regarding the criteria to be followed in order to put forward realistic, applicable, consistent, original and sustainable public relations projects. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Ümmü BULUT KESKİN |
| Learning Outcomes |
| 1 | It can work in harmony with different people and groups | | 2 | It adheres to ethical values and upholds social justice, quality culture and cultural values. | | 3 | It has a desire for lifelong learning and spares time for it. | | 4 | Be sensitive to country problems | | 5 | Have sufficient awareness of environmental protection, occupational health and safety |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| none |
| Course Contents |
| In this course, the concept of the project in public relations, the scope and content of the projects will be given and the project design process will be discussed in detail. In addition, students will be provided with the necessary knowledge and skills to prepare and present a public relations project within the framework of teamwork. |
| Weekly Detailed Course Contents |
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| 1 | Conceptual Introduction (Social Responsibility, Scope and Content in Projects and Projects) | | | | 2 | Public Relations Projects and Development Process | | | | 3 | General Criteria to be Followed in the Project Process | | | | 4 | Project Planning Process-Research | | | | 5 | Projecting Process - Planning | | | | 6 | Projecting Process - Implementation | | | | 7 | Projecting Process - Implementation | | | | 8 | Midterm | | | | 9 | | Selection of Projects to be Implemented (Students will be given a project writing assignment and the projects that the students will collectively will be applied) | | | 10 | | Application 1 | | | 11 | | Application 2 | | | 12 | | Application 3 | | | 13 | | Evaluation of Applications | | | 14 | | Evaluation of Applications | | | 15 | Final Exam | | |
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| Recommended or Required Reading |
| Başok, N; Değirmen, G. C. (2014). Teoriden Pratiğe Halkla İlişkiler Projeleri. (5. Basım). Ankara: Nobel Akademik Yayıncılık |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 25 | | Brain Storming | 1 | 25 | | Self Study | 1 | 25 | | Homework | 1 | 25 | | SUM | 100 | |
| Final Examination | 1 | 25 | | Report Preparation | 1 | 25 | | Report Presentation | 1 | 25 | | Project Preparation | 1 | 25 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Makeup Examination | 1 | 1 | 1 |
| Brain Storming | 1 | 20 | 20 |
| Project Preparation | 1 | 20 | 20 |
| Project Presentation | 1 | 20 | 20 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Homework | 1 | 20 | 20 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | | | 4 | 4 | 4 | 4 | | 4 | 4 | 4 | | LO2 | 3 | 4 | 1 | 1 | 4 | 3 | 1 | 1 | 4 | 4 | 4 | 2 | 3 | 4 | 4 | 4 | 3 | | | 5 | 5 | 1 | 1 | | 3 | 2 | 2 | | LO3 | 4 | 4 | 1 | 1 | 2 | 3 | 1 | 1 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 5 | 5 | | | 5 | 5 | | 1 | | 3 | 2 | 1 | | LO4 | 3 | 4 | 4 | 1 | 2 | 3 | 1 | 1 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 5 | 5 | | | 5 | 5 | 1 | 1 | | 3 | 2 | 1 | | LO5 | 3 | 4 | 4 | 1 | 2 | 3 | 1 | 1 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 5 | 5 | | | 5 | 5 | 1 | 1 | | 3 | 2 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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