Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500205103	PUBLIC RELATIONS PRACTICES AND CASE STUDIES	Compulsory	3	5	3

Level of Course Unit

First Cycle

Objectives of the Course

It is aimed that students will be able to analyze public relations practices and campaigns with the help of current or past events.

Name of Lecturer(s)

Öğr. Gör Elif TANER KARAGÖZLÜ

Learning Outcomes

1	Will be able to compare crisis management approaches in public relations
2	Will be able to compare crisis management approaches in public relations
3	Will be able to define the concept of marketing-oriented public relations
4	Will be able to define the concept of marketing-oriented public relations
5	Will be able to analyze examples from in-house public relations practices
6	Will be able to analyze examples from in-house public relations practices
7	Define the concept of activity and its types
8	Define the concept of activity and its types

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NONE

Recommended Optional Programme Components

NONE

Course Contents

Course, Analysis of the practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, Discussion of the right and wrong in past public relations practices. It includes topics such as explaining the importance of strategic planning, exemplifying the use of areas where Public Relations interacts in campaigns.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Crisis Management and Applications in Public Relations
2	Crisis Management and Applications in Public Relations
3	Marketing Oriented Public Relations Practices
4	Marketing Oriented Public Relations Practices
5	Internal Public Relations and Applications
6	Internal Public Relations and Applications
7	Internal Public Relations and Applications
8	Event Management and Applications in Public Relations
9	Event Management and Applications in Public Relations
10	Social Responsibility and Applications in Public Relations
11	Social Responsibility and Applications in Public Relations
12	Media Relations and Practices in Public Relations
13	Media Relations and Practices in Public Relations
14	Media Relations and Practices in Public Relations

Recommended or Required Reading

Instructor lecture notes.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	85
Quiz	1	10
Attending Lectures	1	5
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	90
Quiz	1	10
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

NONE

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	20	20
Final Examination	1	50	50
Quiz	1	10	10
Attending Lectures	1	10	10
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25
LO1	5	3	1	1	2	3	1	2	3	2	1	5	5	2	2	1	2	1	5	5	2	2	1	2	1
LO2	5	3	1	1	2	3	1	1	4	2	1	4	5	2	2	1	2	1	4	1	2	1	1	2	1
LO3	5	3	1	1	2	3	1	2	4	2	1	5	5	2	2	2	2	2	5	1	1	1	1	1	1
LO4	5	2	1	1	2	2	1	1	4	2	1	3	5	2	2	1	2	1	4	1	1	1	1	1	1
LO5
LO6
LO7
LO8

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High