| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500205103 | PUBLIC RELATIONS PRACTICES AND CASE STUDIES | Compulsory | 3 | 5 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| It is aimed that students will be able to analyze public relations practices and campaigns with the help of current or past events. |
| Name of Lecturer(s) |
| Öğr. Gör Elif TANER KARAGÖZLÜ |
| Learning Outcomes |
| 1 | Will be able to compare crisis management approaches in public relations | | 2 | Will be able to define the concept of marketing-oriented public relations | | 3 | Will be able to analyze examples from in-house public relations practices | | 4 | Define the concept of activity and its types |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| Course, Analysis of the practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, Discussion of the right and wrong in past public relations practices. It includes topics such as explaining the importance of strategic planning, exemplifying the use of areas where Public Relations interacts in campaigns. |
| Weekly Detailed Course Contents |
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| 1 | Crisis Management and Applications in Public Relations | | | | 2 | Crisis Management and Applications in Public Relations | | | | 3 | Marketing Oriented Public Relations Practices | | | | 4 | Marketing Oriented Public Relations Practices | | | | 5 | Internal Public Relations and Applications | | | | 6 | Internal Public Relations and Applications | | | | 7 | Internal Public Relations and Applications | | | | 8 | Event Management and Applications in Public Relations | | | | 9 | Event Management and Applications in Public Relations | | | | 10 | Social Responsibility and Applications in Public Relations | | | | 11 | Social Responsibility and Applications in Public Relations | | | | 12 | Media Relations and Practices in Public Relations | | | | 13 | Media Relations and Practices in Public Relations | | | | 14 | Media Relations and Practices in Public Relations | | |
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| Recommended or Required Reading |
| Instructor lecture notes. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 85 | | Quiz | 1 | 10 | | Attending Lectures | 1 | 5 | | SUM | 100 | |
| Final Examination | 1 | 90 | | Quiz | 1 | 10 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 20 | 20 |
| Final Examination | 1 | 50 | 50 |
| Quiz | 1 | 10 | 10 |
| Attending Lectures | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 3 | 1 | 2 | 3 | 1 | 2 | 3 | 2 | 1 | 5 | 5 | 2 | 2 | 1 | 2 | 1 | | | 5 | 5 | 2 | 2 | | 1 | 2 | 1 | | LO2 | 5 | 3 | 1 | 2 | 3 | 1 | 1 | 4 | 2 | 1 | 4 | 5 | 2 | 2 | 1 | 2 | 1 | | | 4 | 1 | 2 | 1 | | 1 | 2 | 1 | | LO3 | 5 | 3 | 1 | 2 | 3 | 1 | 2 | 4 | 2 | 1 | 5 | 5 | 2 | 2 | 2 | 2 | 2 | | | 5 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO4 | 5 | 2 | 1 | 2 | 2 | 1 | 1 | 4 | 2 | 1 | 3 | 5 | 2 | 2 | 1 | 2 | 1 | | | 4 | 1 | 1 | 1 | | 1 | 1 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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