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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 190500207104 | PROFESSIONAL PRACTICE -I | Compulsory | 4 | 7 | 5 |
| Level of Course Unit | First Cycle | Objectives of the Course | The aim of the course is to strengthen students' academic studies with field experience. | Name of Lecturer(s) | Dr.Öğr.Üyesi Sinan AKSEKİ | Learning Outcomes | 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | 2 | Identify the facts about Public Relations and Advertising and analyze these facts with various dimensions. | 3 | Using his expertise, he takes part in the decision-making mechanisms of the enterprises, determines the problems encountered and offers solutions. | 4 | It performs analyzes for institutions and can prepare a communication plan in line with the needs of institutions. | 5 | He can solve the problems that arise in the projects related to his field by taking responsibility when necessary. | 6 | She can take part in a team established for projects related to her field, lead the project, plan and manage events. |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | NOT AVAILABLE | Recommended Optional Programme Components | Practice and Practice, Performance Task | Course Contents | This course; Professional practice, Vocational practice, Vocational practice, Vocational practice; includes topics. | Weekly Detailed Course Contents | |
1 | Subjects such as event management, public relations campaigns, lobbying, sponsorship, brand communication and social responsibility campaigns were conceptually discussed under the public relations discipline. | | | 2 | Under the advertising discipline, there are subjects such as copywriting, TV advertising, advertising production, media planning, advertising photography and creative advertising. | | | 3 | Definition and Scope, human factors, elements, importance and target audiences, distinction and common aspects of public relations in advertisement and program, corporate advertising and its importance, personal relations, human in social structure, communication, culture and environment, four step principle and public relations studies. way, principles to be considered in public relations. | | | 4 | The general purpose of Public Relations is to provide students with a general framework for public relations by explaining the basic concepts, application forms and history of public relations science, examining the similarities and differences between other related concepts and theories such as advertising, propaganda, and giving professional ethics and morals. | | | 5 | Collecting news messages in the media, collecting news about an institution, and communicating with the public.
relationships campaign, | | | 6 | Effective reading and writing of professional texts, speaking Turkish effectively and speaking rules and etiquette for presenting. | | | 7 | Advertising process, advertising environments, research in advertising, planning in advertising and evaluation, innovative activities in print media, innovative activities in audio/visual media performing activities. | | | 8 | Brand communication in new media | | | 9 | Modern marketing, marketing and communication and marketing mix elements | | | 10 | Call center basic concepts, call center service rules and call center
used technologies. | | | 11 | Recognizes the structural and managerial characteristics of institutions operating in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. | | | 12 | Develops and implements appropriate communication strategy methods and techniques, taking into account the communication characteristics, needs or differences of stakeholders in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. | | | 13 | Makes written and oral explanations to expert and non-specialist audiences in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication or social issues that intersect with these fields, and uses language effectively. | | | 14 | Monitors and interprets events and developments in the national and international agenda. | | | 15 | FINAL EXAM | | |
| Recommended or Required Reading | Books included in the education curriculum | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Performance | 1 | 100 | SUM | 100 | |
Report Preparation | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 60 | End Of Term (or Year) Learning Activities | 40 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | NO |
| Workload Calculation | |
Midterm Examination | 4 | 30 | 120 | Final Examination | 1 | 20 | 20 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | | | | | | | | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | | | | | | | | LO4 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | LO5 | | | | | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | | | | |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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