Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500207104PROFESSIONAL PRACTICE -ICompulsory475
Level of Course Unit
First Cycle
Objectives of the Course
The aim of the course is to strengthen students' academic studies with field experience.
Name of Lecturer(s)
Dr.Öğr.Üyesi Sinan AKSEKİ
Learning Outcomes
1Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
2Identify the facts about Public Relations and Advertising and analyze these facts with various dimensions.
3Using his expertise, he takes part in the decision-making mechanisms of the enterprises, determines the problems encountered and offers solutions.
4It performs analyzes for institutions and can prepare a communication plan in line with the needs of institutions.
5He can solve the problems that arise in the projects related to his field by taking responsibility when necessary.
6She can take part in a team established for projects related to her field, lead the project, plan and manage events.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
NOT AVAILABLE
Recommended Optional Programme Components
Practice and Practice, Performance Task
Course Contents
This course; Professional practice, Vocational practice, Vocational practice, Vocational practice; includes topics.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Subjects such as event management, public relations campaigns, lobbying, sponsorship, brand communication and social responsibility campaigns were conceptually discussed under the public relations discipline.
2Under the advertising discipline, there are subjects such as copywriting, TV advertising, advertising production, media planning, advertising photography and creative advertising.
3Definition and Scope, human factors, elements, importance and target audiences, distinction and common aspects of public relations in advertisement and program, corporate advertising and its importance, personal relations, human in social structure, communication, culture and environment, four step principle and public relations studies. way, principles to be considered in public relations.
4The general purpose of Public Relations is to provide students with a general framework for public relations by explaining the basic concepts, application forms and history of public relations science, examining the similarities and differences between other related concepts and theories such as advertising, propaganda, and giving professional ethics and morals.
5Collecting news messages in the media, collecting news about an institution, and communicating with the public. relationships campaign,
6Effective reading and writing of professional texts, speaking Turkish effectively and speaking rules and etiquette for presenting.
7Advertising process, advertising environments, research in advertising, planning in advertising and evaluation, innovative activities in print media, innovative activities in audio/visual media performing activities.
8Brand communication in new media
9Modern marketing, marketing and communication and marketing mix elements
10Call center basic concepts, call center service rules and call center used technologies.
11Recognizes the structural and managerial characteristics of institutions operating in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication.
12Develops and implements appropriate communication strategy methods and techniques, taking into account the communication characteristics, needs or differences of stakeholders in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication.
13Makes written and oral explanations to expert and non-specialist audiences in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication or social issues that intersect with these fields, and uses language effectively.
14Monitors and interprets events and developments in the national and international agenda.
15FINAL EXAM
Recommended or Required Reading
Books included in the education curriculum
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Performance1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Report Preparation1100
SUM100
Term (or Year) Learning Activities60
End Of Term (or Year) Learning Activities40
SUM100
Language of Instruction
Turkish
Work Placement(s)
NO
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination430120
Final Examination12020
TOTAL WORKLOAD (hours)140
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr