| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500207111 | MEDIA AND ADVERTISING | Elective | 4 | 7 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| It gives a distinctive point of view by considering the main roles and strong influence of the advertising industry in the media industry from different aspects. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | Will be able to define the relationship between media, culture and advertisement. | | 2 | Will be able to explain the history of advertisements. | | 3 | Will be able to explain print advertisements. | | 4 | Will be able to explain radio advertisements. | | 5 | Will be able to explain television advertisements. | | 6 | Will be able to interpret internet ads and mobile ads. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| There is no prerequisite or co-requisite for this course. |
| Recommended Optional Programme Components |
| There are no lessons related with the suggested lesson. |
| Course Contents |
| It examines the relationship and importance between the media and the advertising sector by considering its social, economic and political aspects and conditions. |
| Weekly Detailed Course Contents |
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| 1 | Media, Culture and Advertising | | | | 2 | Media, Culture and Advertising | | | | 3 | Advertising History | | | | 4 | Press and Advertising | | | | 5 | Television and Advertising | | | | 6 | Radio and Advertising | | | | 7 | Content analysis of TV Ads
MIDTERM EXAM | | | | 8 | Internet and Advertising | | | | 9 | Internet Ad Types | | | | 10 | Mobile Ads | | | | 11 | Ethics, Legal Regulations and Control in Advertising | | | | 12 | Ethics, Legal Regulations and Control in Advertising | | | | 13 | General Review and Summaries | | | | 14 | FINAL EXAM | | |
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| Recommended or Required Reading |
| 1. Media and Advertising. Edt. Banu Daghtas. Eskişehir: Anadolu University Open Education Faculty Publications, 2013.2. http://eogrenme.anadolu.edu.tr |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | There is no internship or practice for this course. |
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| Workload Calculation |
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| Midterm Examination | 3 | 30 | 90 |
| Final Examination | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | | | 5 | 5 | 4 | 5 | | 5 | 5 | 5 | | LO5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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