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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500205109 | PUBLIC RELATIONS IN-HOUSE | Elective | 3 | 5 | 3 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | To gain the ability to identify and explain the relations between events and phenomena related to public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication fields. | | Name of Lecturer(s) | | Dr.Öğr.Üyesi Sinan AKSEKİ | | Learning Outcomes | | 1 | Will be able to determine the activities carried out by public relations in internal communication | | 2 | Will be able to determine the activities carried out by public relations in internal communication | | 3 | Be able to define the concept of leadership | | 4 | Be able to define the concept of leadership | | 5 | Define the concept of corporate culture | | 6 | Define the concept of corporate culture | | 7 | Be able to explain the types of target audiences | | 8 | Be able to explain the types of target audiences | | 9 | Explain the purposes of internal public relations. | | 10 | Explain the purposes of internal public relations. |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | There is no prerequisite or co-requisite for this course. | | Recommended Optional Programme Components | | NOT AVAILABLE | | Course Contents | | Develops and implements appropriate communication strategy methods and techniques, taking into account the communication characteristics, needs or differences of stakeholders in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. Takes responsibility in individual or group works in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication, and performs the assigned tasks or carries out independently.
He critically evaluates the knowledge and skills he has acquired in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. He identifies learning needs and meets these needs. , plans and manages events in the fields of brand communication, marketing communication, persuasive communication, communication management, corporate communication. Knows the ways to reach information, follows and uses new methods and technologies related to public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, corporate communication. | | Weekly Detailed Course Contents | |
| 1 | Internal Communication and Public Relations Activities | | | | 2 | Internal Communication and Public Relations Activities | | | | 3 | Management of Internal Public Relations and Leadership | | | | 4 | Management of Internal Public Relations and Leadership | | | | 5 | Corporate Culture and Its Importance in Corporate Public Relations | | | | 6 | Corporate Culture and Its Importance in Corporate Public Relations | | | | 7 | MIDTERM EXAM | | | | 8 | Target Audience in Corporate Public Relations | | | | 9 | In-house PR Objectives, Tools and Environments | | | | 10 | In-house PR Objectives, Tools and Environments | | | | 11 | Areas Related to Intra-Corporate Public Relations | | | | 12 | Areas Related to Intra-Corporate Public Relations | | | | 13 | Organization of Internal Public Relations: Actors, Roles and Talents | | | | 14 | FINAL EXAM | | |
| | Recommended or Required Reading | | ANADOLU UNIVERSITY CORPORATE PUBLIC RELATIONS TEXTBOOK | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NOT AVAILABLE |
| | Workload Calculation | |
| Midterm Examination | 3 | 25 | 75 | | Final Examination | 1 | 15 | 15 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 5 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO2 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | | LO3 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | | LO4 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | | LO5 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | | LO6 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO7 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO8 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO9 | | | | | | | | | | | | | | | | | | | | | | | | | | | LO10 | | | | | | | | | | | | | | | | | | | | | | | | | |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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