| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500207109 | COMMUNICATION AND PERSUASION TECHNIQUES | Elective | 4 | 7 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to teach the basic principles and theories of persuasion. Students of this course will be able to integrate the theory of persuasion with their practice. |
| Name of Lecturer(s) |
| Dr. Hakan Irak |
| Learning Outcomes |
| 1 | Students will learn the theories of persuasion. | | 2 | Students will develop an understanding of persuasion techniques. | | 3 | They will develop an awareness of these as consumers of persuasive messages in daily life. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| Topics of this course include: Persuasion, Perception, Attitude and Theories of Attitude Change, Characteristics of the Source of the Persuasive Message, Characteristics of the Message and the Receiver, Persuasion Techniques Used in Advertisements |
| Weekly Detailed Course Contents |
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| 1 | Introductory Lesson | | | | 2 | Definitions of Persuasion and Similar Concepts | | | | 3 | Attitudes | | | | 4 | Theories of Attitudes and Behaviors | | | | 5 | Attitudes and behaviors: Social Judgment Theory. | | | | 6 | Resource in Persuasive Communication | | | | 7 | Message in Persuasive Communication | | | | 8 | Midterm Exam | | | | 9 | Message in Persuasive Communication 2 | | | | 10 | Buyer's characteristics and Persuasion | | | | 11 | Buyer's characteristics and Persuasion | | | | 12 | Advertising and Persuasion | | | | 13 | Persuasion in Communication Campaigns | | | | 14 | Final exam | | |
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| Recommended or Required Reading |
| Robert B. Cialdini, İknaya Açılan Kapı, İstanbul: Media Cat, 2016. Robert B. Cialdini, İknanın Psikolojisi, İstanbul: Media Cat, 2012. Nuray Sakallı, Sosyal Etkiler Kim kimi Nasıl Etkiler, İstanbul: İmge, 5. Baskı, 2016. Andaç Demirtaş Madran, Tutum, Tutum Değişimi ve İkna, Ankara: Nobel, 2019. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Attending Lectures | 1 | 10 | | Self Study | 1 | 5 | | Individual Study for Mid term Examination | 1 | 5 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 8 | 8 |
| Final Examination | 1 | 14 | 14 |
| Attending Lectures | 1 | 14 | 14 |
| Self Study | 4 | 8 | 32 |
| Individual Study for Mid term Examination | 2 | 8 | 16 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 4 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 5 | | | 5 | 1 | 1 | 1 | | 2 | 1 | 1 | | LO2 | 5 | 3 | 4 | 1 | 1 | 1 | 2 | 4 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | | | 2 | 1 | 1 | 1 | | 2 | 1 | 1 | | LO3 | 5 | 4 | 4 | 1 | 1 | 3 | 4 | 4 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | 1 | | | 2 | 1 | 1 | 1 | | 2 | 1 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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