Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500207101	PUBLIC RELATIONS IN PUBLIC INSTITUTIONS	Compulsory	4	7	4

Level of Course Unit

First Cycle

Objectives of the Course

The aim is to emphasize the importance of public relations in today's conditions in the communication of public institutions and organizations with the public and to inform our students about the campaigns and stages carried out in this context.

Name of Lecturer(s)

Dr.Öğr.Üyes Sinan AKSEKİ

Learning Outcomes

1	ENTRANCE
2	What is Public Relations?
3	Public Relations and Public Opinion
4	Public administration and Public relations
5	Public Public Relations concept and its importance
6	Development of Public Relations in public institutions in Turkey
7	Differences between public and private sector concepts and public relations practices
8	Communication Tools and Methods of Public Public Relations
9	Digital Transformation and Public Public Relations
10	Public Public Relations and Social Media Applications
11	Public's Right to Information and public public relations
12	Public Relations process in government institutions
13	Public relations process in municipalities
14	Crisis Communication in Public Institutions
15	Crisis Communication in Public Institutions
16	Public PR Campaign Examples
17	Public PR Campaign Examples

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NO FOUND

Recommended Optional Programme Components

Kamuda ve özel kuruluşlarda halkla ilişkiler metin kazancı Halkla İlişkiler nedir Filiz Balta Peltekoğlu Kamuoyu iletişim ve demokrasi Arsev Bektaş Halkla İlişkiler ve bilgi edinme hakkı Ümit Arıkan

Course Contents

The concept of public pr, its importance and development, campaign practices of public institutions and organizations, public public relations and digital transformation, public public relations and social media use.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	ENTRANCE	NO FOUND	NO FOUND
2	What is Public Relations?	BULUNMUYOR	BULUNMUYOR
3	Public Relations and Public Opinion	NO FOUND	NO FOUND
4	Public administration and Public relations	NO FOUND	NO FOUND
5	Public Public Relations concept and its importance	NO FOUND	NO FOUND
6	Development of Public Relations in public institutions in Turkey	BULUNMUYOR	BULUNMUYOR
7	Differences between public and private sector concepts and public relations practices	NO FOUND	NO FOUND
8	Communication Tools and Methods of Public Public Relations	NO FOUND	NO FOUND
9	Digital Transformation and Public Public Relations	NO FOUND	NO FOUND
10	Public Public Relations and Social Media Applications	NO FOUND	NO FOUND
11	Public's Right to Information and public public relations	NO FOUND	NO FOUND
12	Public Relations process in government institutions	NO FOUND	NO FOUND
13	Public relations process in municipalities	NO FOUND	NO FOUND
14	Crisis Communication in Public Institutions	NO FOUND	NO FOUND
15	Crisis Communication in Public Institutions	NO FOUND	NO FOUND
16	Public PR Campaign Examples	NO FOUND	NO FOUND
17	Public PR Campaign Examples	NO FOUND	NO FOUND

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

NO FOUND

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	35	35
Final Examination	1	70	70
TOTAL WORKLOAD (hours)			105

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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High