Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500202105MARKETINGCompulsory123
Level of Course Unit
First Cycle
Objectives of the Course
The aim of the course is to provide the students with the necessary knowledge and skills to achieve competence in a way that they can apply them in business life by mastering the basic principles of marketing in business life after graduation.
Name of Lecturer(s)
De.Öğr.Üyesi Turgay OYMAN
Learning Outcomes
1Learns the controllability of the reflection of the macro and micro environmental factors and characteristics outside the control of the business management that affect the marketing to the business with strategic planning and can give examples to apply.
2Knows and applies the necessary information and ways of obtaining marketing decisions. Knows the methods of marketing research process and how to apply them.
3Knows the elements of the marketing mix and uses them actively in marketing activities.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
NONE
Recommended Optional Programme Components
NONE
Course Contents
The process of considering marketing as a concept, its scope, planning and market research. In addition, the consumer and consumer behavior and requirements from the actors of the market. Service or product, price, promotion policies to be used in marketing.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition, Scope and Characteristics of Marketing
2Development of Marketing and Customer Oriented Marketing
3Application of Marketing Concept: Customer Relationship Management
4New Trends Influencing Marketing
5Developments in Information Technologies
6The Increasing Importance of Customer Value and Customer Relationships
7The Importance of Marketing in Non-profit Organizations Demanding More Ethical Behavior and Social Responsibility
8Midterm Exam
9Pazarlama Çevresi ; Pazarlama Dış Çevresi
10Monitoring and Evaluation of the External Environment
11Macro Environmental Factors
12Micro Environmental Factors; Market , Intermediary Institutions
13Internal Factors Influencing Marketing
14Elements of Marketing Mix; Product - Price - Promotion - Distribution
Recommended or Required Reading
Pazarlama İlkeleri Prof. Dr. İsmet Mucuk
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination180
Quiz15
Attending Lectures15
Homework110
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination295
Quiz15
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
NONE
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination12020
Final Examination12020
Quiz155
Attending Lectures11414
Homework12020
TOTAL WORKLOAD (hours)79
Contribution of Learning Outcomes to Programme Outcomes
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr