Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500202101PUBLIC RELATIONS APPLICATION TECHNIQUESCompulsory125
Level of Course Unit
First Cycle
Objectives of the Course
The main purpose of this course is to create a framework for how public relations practices in Turkey are implemented by focusing on case studies. It is aimed to discuss the public relations practices in Turkey in the light of case studies that will be presented within the framework of the general perspective created on the public relations practices of public and private sector organizations.
Name of Lecturer(s)
Dr.Öğr.Üyesi Sinan AKSEKİ
Learning Outcomes
1To have theoretical and technical knowledge in the field of public relations
2To have theoretical and technical knowledge in the field of public relations
3To have sufficient knowledge and skills in the field of promotion and media
4To have sufficient knowledge and skills in the field of promotion and media
5Uses the operation and duties of strategic communication efforts in business life. It analyzes the perception of media in terms of mass psychology and reflects it to business life.
6Uses the operation and duties of strategic communication efforts in business life. It analyzes the perception of media in terms of mass psychology and reflects it to business life.
7Gaining the ability to make effective presentations using presentation techniques.
8Gaining the ability to make effective presentations using presentation techniques.
9Using effective communication skills both verbally and in writing in order to express oneself correctly and reach the target audience.
10Using effective communication skills both verbally and in writing in order to express oneself correctly and reach the target audience.
11To be able to make decisions in independent work, to be able to work in an interdisciplinary and interdisciplinary team, to share information and to have the awareness of helping.
12To be able to make decisions in independent work, to be able to work in an interdisciplinary and interdisciplinary team, to share information and to have the awareness of helping.
13To have a sense of professional and ethical responsibility.
14To have a sense of professional and ethical responsibility.
15To be individuals who have embraced the importance of lifelong learning, constantly improve themselves by following scientific and technological developments, and have the awareness of following global problems.
16To be individuals who have embraced the importance of lifelong learning, constantly improve themselves by following scientific and technological developments, and have the awareness of following global problems.
17Gaining the ability to prepare effective reports using research methods and techniques.
18Gaining the ability to prepare effective reports using research methods and techniques.
19To have the ability to use scientific equations, basic principles and theories required by public relations and promotion in solving the problems encountered.
20To have the ability to use scientific equations, basic principles and theories required by public relations and promotion in solving the problems encountered.
21Using the acquired theoretical and practical knowledge, establishing the cause and effect relationship in the field of profession and using it in problem solving.
22Using the acquired theoretical and practical knowledge, establishing the cause and effect relationship in the field of profession and using it in problem solving.
23To be able to use their skills by knowing the requirements of the profession of public relations.
24To be able to use their skills by knowing the requirements of the profession of public relations.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
There are no prerequisite courses.
Recommended Optional Programme Components
Course Contents
1- Definition of public relations and application areas 2-Similarities and differences with other concepts in communication 3- Development of public relations, historical process 4-Public relations models 5-Public relations models 6-Marketing-Oriented Public Relations, Fields of Activity of Public Relations 7-visa exam 8-Public relations techniques 9-Writing a press release 1 10-Basic Principles of Public Relations Tools and Methods Used in Public Relations 11-Printed instruments, Oral instruments, Visual and auditory instruments 12-Social responsibility and corporate reputation 13-Required Qualifications of a Public Relations Specialist 14-Target Audience, Definition of Target Audience and uFeatures 15- End of year exam
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition of public relations and application areasTheoric
2Similarities and differences with other concepts in communicationTheoric
3Development of public relations, historical processTheoric
4Public relations modelsTheoric
5Public relations modelsTheoric
6Marketing Oriented Public Relations, Fields of Activity of Public RelationsTheoric
7visa examTheoric
8Public relations techniquesTheoric
9Writing a press releaseTheoric
10Basic Principles of Public Relations Tools and Methods Used in Public RelationsTheoric
11Printed Tools, Verbal Tools, Visual and Audio ToolsTheoric
12Social responsibility and corporate reputationTheoric
13Characteristics that a Public Relations Specialist should haveTheoric
14Target Audience, Definition and Characteristics of the Target AudienceTheoric
15Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
optional internship
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures13339
Self Study14228
Individual Study for Mid term Examination14114
Individual Study for Final Examination14456
TOTAL WORKLOAD (hours)140
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr