Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500208104	PROFESSIONAL PRACTICE -II	Compulsory	4	8	5

Level of Course Unit

First Cycle

Objectives of the Course

It covers the subjects covered by the field of Public Relations, studies between public relations and related disciplines, the historical development of public relations, theories of public relations, literature and basic approaches to public relations.

Name of Lecturer(s)

Dr.Öğr.Ü. Sinan AKSEKİ

Learning Outcomes

1	Uses basic theoretical and applied knowledge about the field.
2	Interprets data using basic knowledge and skills acquired in the field, and evaluates, defines and analyzes problems, and takes part in studies planned for solution. takes/takes responsibility.
3	Using the basic knowledge he has in his field, he can carry out a given task independently.
4	It shows that you have adopted lifelong learning, is open to development and continues this behavior.
5	Identify learning resources, access resources effectively/quickly.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NOT FOUND

Recommended Optional Programme Components

NOT FOUND

Course Contents

The aim is to convey basic information on research methods used in social sciences, qualitative and quantitative research methods, data collection, data analysis, scope of communication-market and public opinion research, application techniques, target audience - research method relationship and research literature. The course also forms the preparation for the "research in advertising and marketing" course, which will examine research methods in the fields of advertising and public relations.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	PUBLIC RELATIONS AND ITS RELATIONSHIP WITH OTHER DISCIPLINES
2	THE CONCEPT OF PUBLIC RELATIONS
3	Features of Public Relations
4	Qualifications and Responsibilities of the Public Relations Personnel
5	Ivy Lee and Edward Bernays in the Development Process of Public Relations
6	Pioneers of Public Relations in Turkey Alaeddin Asna and Betûl Mardin
7	Principles of Public Relations
8	Objectives of Public Relations
9	Stages of the Public Relations Process
10	PUBLIC RELATIONS AND ADVERTISING
11	PUBLIC RELATIONS AND PROPAGANDA
12	PUBLIC RELATIONS AND LOBBYING
13	PUBLIC RELATIONS AND MARKETING
14	Vise Exam
15	Final Exam

Recommended or Required Reading

ANADOLU UNIVERSITY PUBLICATIONS

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	25	1	25
Final Examination	30	1	30
Attending Lectures	25	1	25
Individual Study for Mid term Examination	33	1	33
Individual Study for Final Examination	25	1	25
TOTAL WORKLOAD (hours)			138

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27
LO1	5	4	4	5	5	5	5	4	5	5	4	4	5	4	4	5	4			4	5	5	5		4	5	5
LO2	5	4	4	5	5	5	5	5	5	5	5	5	5	5	5	5	5			5	4	5	5		5	5	5
LO3	3	3	3	4	4	4	4	4	5	4	4	4	4	4	4	4	5			5	4	3	5		5	3	4
LO4	4	4	4	4	4	4	5	5	4	4	4	4	4	4	4	5	4			4	4	4	5		4	4	5
LO5	4	4	4	4	4	4	4	5	4	4	4	4	5	5	4	5	5			5	5	4	4		5	5	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High