Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500204100	PUBLIC RELATIONS MANAGEMENT	Compulsory	2	4	5

Level of Course Unit

First Cycle

Objectives of the Course

The main purpose of this course is to create a framework for how public relations practices in Turkey are implemented by focusing on case studies. It is aimed to discuss the public relations practices in Turkey in the light of case studies that will be presented within the framework of the general perspective created on the public relations practices of public and private sector organizations.

Name of Lecturer(s)

Öğr. Gör. Suzan MOÇ

Learning Outcomes

1	To have theoretical and technical knowledge in the field of public relations
2	To have sufficient knowledge and skills in the field of promotion and media
3	Uses the operation and duties of strategic communication efforts in business life. It analyzes the perception of media in terms of mass psychology and reflects it to business life.
4	Gaining the ability to make effective presentations using presentation techniques.
5	Using effective communication skills both verbally and in writing in order to express oneself correctly and reach the target audience.
6	To be able to make decisions in independent work, to be able to work in an interdisciplinary and interdisciplinary team, to share information and to have the awareness of helping.
7	To have a sense of professional and ethical responsibility.
8	To be individuals who have embraced the importance of lifelong learning, constantly improve themselves by following scientific and technological developments, and have the awareness of following global problems.
9	Gaining the ability to prepare effective reports using research methods and techniques.
10	To have the ability to use scientific equations, basic principles and theories required by public relations and promotion in solving the problems encountered.
11	Using the acquired theoretical and practical knowledge, establishing the cause and effect relationship in the field of profession and using it in problem solving.
12	To be able to use their skills by knowing the requirements of the profession of public relations.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

There are no prerequisite courses.

Recommended Optional Programme Components

Course Contents

1- Definition of public relations and application areas 2-Similarities and differences with other concepts in communication 3- Development of public relations, historical process 4-Public relations models 5-Public relations models 6-Marketing-Oriented Public Relations, Fields of Activity of Public Relations 7-visa exam 8-Public relations techniques 9-Writing a press release 1 10-Basic Principles of Public Relations Tools and Methods Used in Public Relations 11-Printed instruments, Oral instruments, Visual and auditory instruments 12-Social responsibility and corporate reputation 13-Required Qualifications of a Public Relations Specialist 14-Target Audience, Definition of Target Audience and uFeatures 15- End of year exam

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition of public relations and application areas	Theoric
2	Similarities and differences with other concepts in communication	Theoric
3	Development of public relations, historical process	Theoric
4	Public relations models	Theoric
5	Public relations models	Theoric
6	Marketing Oriented Public Relations, Fields of Activity of Public Relations	Theoric
7	visa exam	Theoric
8	Public relations techniques	Theoric
9	Writing a press release	Theoric
10	Basic Principles of Public Relations Tools and Methods Used in Public Relations	Theoric
11	Printed Tools, Verbal Tools, Visual and Audio Tools	Theoric
12	Social responsibility and corporate reputation	Theoric
13	Characteristics that a Public Relations Specialist should have	Theoric
14	Target Audience, Definition and Characteristics of the Target Audience	Theoric
15	Final exam

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

optional internship

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Attending Lectures	13	3	39
Self Study	14	2	28
Individual Study for Mid term Examination	14	1	14
Individual Study for Final Examination	14	4	56
TOTAL WORKLOAD (hours)			140

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27
LO1	5	4	4	4	5	5	5	5	5	5	4	4	4	4	4	4	4			4	4	4	4		4	4	4
LO2	4	4	4	4	4	5	5	4	4	4	4	4	4	5	4	4	4			5	4	4	4		4	4	4
LO3	4	4	4	5	5	5	4	4	4	4	4	4	4	4	4	4	4			4	4	4	4		4	4	4
LO4	5	5	5	5	5	5	5	5	5	5	5	5	5	5	4	4	4			4	4	4	4		4	4	4
LO5	4	4	4	4	4	5	5	5	5	5	5	4	4	4	4	4	4			4	4	4	4		4	4	4
LO6	5	5	5	4	5	3	3	3	3	4	4	4	4	4	4	3	3			3	3	3	3		3	3	3
LO7	4	4	4	4	4	4	4	4	4	5	5	5	5	5	5	4	4			4	4	4	4		4	4	4
LO8	4	4	4	4	4	4	5	5	5	5	5	5	5	5	5	5	5			5	5	4	4		4	4	4
LO9	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4	4			4	4	4	4		4	4	4
LO10	4	4	4	4	5	5	5	5	5	5	5	4	4	4	4	4	4			4	4	4	5		5	5	5
LO11	5	5	5	5	5	4	4	4	4	4	4	4	4	4	4	4	4			4	4	4	4		4	4	4
LO12	4	4	4	4	3	3	3	3	3	3	3	3	3	3	4	4	4			4	4	4	4		4	4	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High