Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500206109LOBBYING AND PUBLIC RELATIONSElective363
Level of Course Unit
First Cycle
Objectives of the Course
Within the scope of this course, it is aimed to convey the historical development, basic concepts and practices of lobbying, which is one of the research areas of public relations, and to provide students with knowledge and experience in order to create effective communication strategies by analyzing different examples at the international level.
Name of Lecturer(s)
Learning Outcomes
1Defines the basic concepts of lobbying
2Indicates the historical development process and change of lobbying
3Analyzes lobbying practices
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
NONE
Recommended Optional Programme Components
NONE
Course Contents
Historical Development, Lobbying and Ethics, Lobbying Methods and Forms, Lobbying Tools, Lobbying Activities in Turkey
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Introducing the lesson plan and the work to be done within the scope of the lesson. General Definitions: Pressure Groups, Interest Groups, Lobbying
2Historical Development: Beginning of lobbying activities Development process and today's applications Development of Lobbying in Turkey
3The Conceptual and Historical Perspective of Lobbying Lobbying and Ethics: Legislation
4Lobbying Forms
5Lobbying Methods
6Lobbying as a Public Relations Practice: Companies' lobbying practices
7Lobbying tools: strategic use of interactive media environments
8Midterm Exam
9Methods Applied in Lobbying
10Methods Applied in Lobbying
11Public Relations Strategies and Campaigns in Lobbying
12Pressure Groups as Key Actors in Lobbying
13Goals of Turkish Lobbying and Case Studies from the United States
14General evaluation
Recommended or Required Reading
Kadir Canöz (2007). Lobicilik / Halkla İlişkiler Uygulaması Olarak. Konya: Nüve Kültür Merkezi. Tayyar Arı (2009). Amerika'da Siyasal Yapı Lobiler ve Dış Politika. Bursa: MKM Yayıncılık. Lobicilik Kavramlarına Giriş
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination180
Quiz15
Homework115
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination195
Quiz15
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
NONE
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination12525
Final Examination12525
Quiz11010
Homework14040
TOTAL WORKLOAD (hours)100
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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