| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500206109 | LOBBYING AND PUBLIC RELATIONS | Elective | 3 | 6 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Within the scope of this course, it is aimed to convey the historical development, basic concepts and practices of lobbying, which is one of the research areas of public relations, and to provide students with knowledge and experience in order to create effective communication strategies by analyzing different examples at the international level. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Defines the basic concepts of lobbying | | 2 | Indicates the historical development process and change of lobbying | | 3 | Analyzes lobbying practices |
|
| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| Historical Development, Lobbying and Ethics, Lobbying Methods and Forms, Lobbying Tools, Lobbying Activities in Turkey |
| Weekly Detailed Course Contents |
|
| 1 | Introducing the lesson plan and the work to be done within the scope of the lesson.
General Definitions: Pressure Groups, Interest Groups, Lobbying | | | | 2 | Historical Development: Beginning of lobbying activities
Development process and today's applications
Development of Lobbying in Turkey | | | | 3 | The Conceptual and Historical Perspective of Lobbying
Lobbying and Ethics: Legislation | | | | 4 | Lobbying Forms | | | | 5 | Lobbying Methods | | | | 6 | Lobbying as a Public Relations Practice: Companies' lobbying practices | | | | 7 | Lobbying tools: strategic use of interactive media environments | | | | 8 | Midterm Exam | | | | 9 | Methods Applied in Lobbying | | | | 10 | Methods Applied in Lobbying | | | | 11 | Public Relations Strategies and Campaigns in Lobbying | | | | 12 | Pressure Groups as Key Actors in Lobbying | | | | 13 | Goals of Turkish Lobbying and Case Studies from the United States | | | | 14 | General evaluation | | |
|
| Recommended or Required Reading |
| Kadir Canöz (2007). Lobicilik / Halkla İlişkiler Uygulaması Olarak. Konya: Nüve Kültür Merkezi.
Tayyar Arı (2009). Amerika'da Siyasal Yapı Lobiler ve Dış Politika. Bursa: MKM Yayıncılık.
Lobicilik Kavramlarına Giriş |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Quiz | 1 | 5 | | Homework | 1 | 15 | | SUM | 100 | |
| Final Examination | 1 | 95 | | Quiz | 1 | 5 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 25 | 25 |
| Final Examination | 1 | 25 | 25 |
| Quiz | 1 | 10 | 10 |
| Homework | 1 | 40 | 40 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 1 | 1 | 1 | 3 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | | | 1 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO2 | 5 | 1 | 1 | 1 | 3 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | | | 1 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO3 | 5 | 1 | 1 | 3 | 3 | 1 | 2 | 4 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 1 | 1 | | | 1 | 1 | 1 | 1 | | 1 | 1 | 1 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|