| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500208102 | ADVERTISING APPLICATIONS | Compulsory | 4 | 8 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The general aim of this course; To give general information about advertising and promotion, to create preliminary information about these issues. |
| Name of Lecturer(s) |
| Dr. Hakan Irak |
| Learning Outcomes |
| 1 | Have general information about their profession. | | 2 | Have information about the differences and similarities of advertisement and promotion | | 3 | Understands the importance of advertising and promotion for businesses and individuals | | 4 | Planning, defining, modeling and solving advertising campaigns
has the ability |
|
| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
|
| Recommended Optional Programme Components |
|
| Course Contents |
| Advertising features, Advertising functions, Definition and features of advertising agencies, Classification of advertising, What is the channel? Advertising in terms of channels, Advertising management, Advertising results and effects, General definitions in the sector, General definitions about institutions and organizations in the sector |
| Weekly Detailed Course Contents |
|
| 1 | Ad features | | | | 2 | Advertising functions | | | | 3 | Advertising agencies definition, features | | | | 4 | Classification of advertisement | | | | 5 | Classification of advertisement | | | | 6 | What is Medium? Advertising in terms of channels | | | | 7 | Midterm | | | | 8 | Advertising management | | | | 9 | Advertising results and effects | | | | 10 | Advertising results and effects | | | | 11 | General definitions about institutions and organizations in the sector | | | | 12 | General definitions about institutions and organizations in the sector | | | | 13 | Final | | |
|
| Recommended or Required Reading |
| Özkundakçı, M. (2008).,Reklâmcılığa Giriş, hayat yayınları, İstanbul |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 40 | 40 |
| Final Examination | 1 | 100 | 100 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | | 5 | 5 | 5 | 5 | 5 | 5 | | | | | | | | | | | | | | | | | LO2 | 5 | 5 | 4 | | 5 | 5 | 5 | 5 | 5 | 5 | | | | | | | | | | | | | | | | | LO3 | 5 | 5 | 5 | | 5 | 5 | 5 | 5 | 5 | 5 | | | | | | | | | | | | | | | | | LO4 | 5 | 5 | 5 | | 5 | 5 | 5 | 5 | 5 | 5 | | | | | | | | | | | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|