| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500206110 | IMAGE MANAGEMENT | Elective | 3 | 6 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Effective communication, body language, self-confidence, self-esteem, charisma, clothing, colors, status indicators, spatial language are examined in the context of the factors that make up the person's image, and corporate identity, types of corporate image and functions of corporate image are examined with examples. The elements that make up personal image in the context of relationships, the importance of first impression, the importance of nonverbal communication in image management and personal image management are discussed at the intercultural and intercultural level with examples from daily life. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | 1. To improve our communication skills. | | 2 | 2. To improve oneself in using the language more accurately and beautifully and speaking in front of the public. | | 3 | 3. Using body language in harmony with words. Giving positive and clear messages with body language. | | 4 | 4. Trying to read the body language of others correctly and making an effort to harmonize with them. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NOT FOUND |
| Recommended Optional Programme Components |
| Making sample applications and providing the course with appropriate examples. |
| Course Contents |
| Within the scope of this course, the elements that make up the personal image in the context of interpersonal relations, the importance of the first impression, the importance of image management and the importance of nonverbal communication in personal image management are discussed at the intercultural and intercultural level with examples from daily life. |
| Weekly Detailed Course Contents |
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| 1 | Opening lecture and general introduction. The definition of image and image management as a phenomenon by discussing the importance of person image in interpersonal communication and its etymological examination. | | | | 2 | Determining the factors that make up the image of the person and discussing the importance and functions of these factors. The importance of effective communication within the framework of personal image and determining the ways to make the first impression positive. | | | | 3 | Discussing and classifying the types of person image. | | | | 4 | Evaluation of effective speaking, active listening, understanding, telling, evaluation, presentation style and written communication processes within the framework of effective communication. | | | | 5 | Discussing the importance of positive thinking, self-confidence and self-esteem in image creation. | | | | 6 | Discussing how men and women should dress in business life by examining clothing styles that play an important role in the formation of personal image. | | | | 7 | Midterm exam | | | | 8 | Determining the meanings conveyed by the colors we prefer in clothing. | | | | 9 | Discussing the meanings conveyed by spaces of distance between people, status roles and sitting styles. Another important factor that plays an important role in making the first impression positive is the meanings conveyed by gestures and mimics within the framework of nonverbal communication. | | | | 10 | Discussing the types of corporate image and the factors that are effective in creating an image. | | | | 11 | Determining the steps to be taken for a planned image change by discussing the factors affecting the corporate image. | | | | 12 | Evaluation of corporate image with the aims of image advertising and brand image. | | | | 13 | Evaluation of corporate image with the aims of image advertising and brand image. | | | | 14 | General Review. FINAL EXAM | | |
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| Recommended or Required Reading |
| ANADOLU UNIVERSITY IMAGE MANAGEMENT TEXTBOOK |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NOT FOUND |
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| Workload Calculation |
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| Midterm Examination | 3 | 30 | 90 |
| Final Examination | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | | | 5 | 4 | 4 | 5 | | 5 | 4 | 5 | | LO2 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | | | 5 | 4 | 5 | 5 | | 4 | 5 | 4 | | LO3 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | | | 4 | 4 | 4 | 5 | | 4 | 5 | 5 | | LO4 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | | | 4 | 5 | 4 | 4 | | 4 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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