| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500206108 | INTERNET AND MOBILE MARKETING | Elective | 3 | 6 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of lesson; is to teach marketing applications that take place in the mobile environment. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Will be able to express the concept and basics of Mobile Marketing. | | 2 | Will be able to distinguish and express different approaches to the Cultural and Social dimensions of Internet and Mobile Technologies. | | 3 | Will be able to distinguish and explain mobile advertising types and ways of working. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NONE |
| Recommended Optional Programme Components |
| NONE |
| Course Contents |
| Within the scope of the course; The concept of bonding with the customer, in other words, starting a relationship, acquiring customers, creating an activity, creating social interaction will be discussed. |
| Weekly Detailed Course Contents |
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| 1 | Cultural and Social Dimension of Internet Mobile Technologies | | | | 2 | Types of Internet Marketing 1 | | | | 3 | Types of Internet Marketing 2 | | | | 4 | Mobile Marketing Fundamentals | | | | 5 | Mobile Commerce | | | | 6 | Mobile Commerce | | | | 7 | Define mobile marketing | | | | 8 | Midterm Exam | | | | 9 | Features of a Successful Mobile Marketing Campaign and Examples from the World | | | | 10 | Mobile campaigns and promotions | | | | 11 | Internet and Mobile Marketing in Turkey | | | | 12 | Internet and Mobile Marketing in Turkey | | | | 13 | Features of a Successful Mobile Marketing Campaign and Examples from the World | | | | 14 | Features of a Successful Mobile Marketing Campaign and Examples from the World | | |
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| Recommended or Required Reading |
| Jeanne Hopkins, Jamie Turner (2013). Mobil Pazarlama Hakkında Her Şey. İstanbul: Optimist Yayınları
Erkan Bil (2022). Stratejik Mobil Pazarlama. İstanbul: Beta Basıl Yayım. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 80 | | Attending Lectures | 1 | 5 | | Homework | 1 | 15 | | SUM | 100 | |
| Final Examination | 1 | 95 | | Quiz | 1 | 5 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NONE |
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| Workload Calculation |
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| Midterm Examination | 1 | 25 | 25 |
| Final Examination | 1 | 25 | 25 |
| Quiz | 1 | 10 | 10 |
| Homework | 1 | 40 | 40 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 3 | 1 | 5 | 5 | 2 | 3 | 4 | 2 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | | | 5 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO2 | 5 | 3 | 1 | 5 | 5 | 2 | 3 | 4 | 2 | 3 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | | | 4 | 1 | 1 | 1 | | 1 | 1 | 1 | | LO3 | 5 | 3 | 1 | 5 | 5 | 2 | 3 | 4 | 2 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | | | 5 | 1 | 1 | 1 | | 1 | 1 | 1 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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