| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500205111 | SPONSORSHIP | Elective | 3 | 5 | 3 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| In this course, it is aimed to learn both the conditions under which institutions will sponsor and how to find sponsors for events. |
| Name of Lecturer(s) |
| Dr.Öğretim Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | 1- Explain the concepts and strategies in sponsorship management. | | 2 | 2- Makes sponsorship planning and determines the objectives of the sponsorship. | | 3 | 3- Recognize the strategies and practices of display in the field of sponsorship. | | 4 | 4- Defines and recognizes the event methods related to corporate sponsorship | | 5 | 5- Determines the target groups in sponsorship. |
|
| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NOT AVAILABLE |
| Recommended Optional Programme Components |
| Teaching the lesson by going through current and successful applications and examples. |
| Course Contents |
| The concept of sponsorship, the historical development of sponsorship, sponsorship goals and areas, sponsorship planning, sponsorship file preparation, the legal dimension of sponsorship, sponsorship in various events are covered in the literature. |
| Weekly Detailed Course Contents |
|
| 1 | Definition and historical development of sponsorship | | | | 2 | Aims and types of sponsorship | | | | 3 | Culture and arts sponsorship and examples | | | | 4 | Culture and arts sponsorship and examples | | | | 5 | Social sponsorship and examples | | | | 6 | Environmental sponsorship and examples | | | | 7 | Midterm exam | | | | 8 | Sponsorship planning | | | | 9 | Legal and ethical dimensions of sponsorship | | | | 10 | Preparation of sponsorship dossier 1 | | | | 11 | Preparation of sponsorship file 2 | | | | 12 | case study | | | | 13 | case study | | | | 14 | final exam | | |
|
| Recommended or Required Reading |
| ANADOLU UNIVERSITY AND ISTANBUL UNIVERSITY TEXT BOOK |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO |
|
| Workload Calculation |
|
| Midterm Examination | 3 | 30 | 90 |
| Final Examination | 1 | 10 | 10 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | | | 5 | 5 | 4 | 5 | | 5 | 5 | 5 | | LO2 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | | | 4 | 4 | 4 | 4 | | 4 | 4 | 5 | | LO3 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | | | 4 | 4 | 4 | 4 | | 5 | 4 | 4 | | LO4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | | | 5 | 4 | 4 | 4 | | 4 | 5 | 4 | | LO5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | | | 4 | 5 | 4 | 5 | | 4 | 5 | 4 |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|