Third Cycle Programmes
    (Doctorate Degree)
Second Cycle Programmes
    (Master's Degree)
First Cycle Programmes
    (Bachelor's Degree)
Short Cycle Programmes
    (Associate's Degree)
 
First Cycle Programmes (Bachelor's Degree)

Faculty of Applied Sciences - - Public Relations and Advertising



General Description
History
Qualification Awarded
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
First Cycle
Specific Admission Requirements
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Qualification Requirements and Regulations
Profile of The Programme
Occupational Profiles of Graduates With Examples
Access to Further Studies
Examination Regulations, Assessment and Grading
Graduation Requirements
Mode of Study (Full-Time, Part-Time, E-Learning )
Full-Time
Address, Programme Director or Equivalent
Facilities

Key Learning Outcomes
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5
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10
11
12
13
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TYYÇ - Programme Outcomes - Base Scope Relationship
TYYÇProgramme OutcomesBase Scope
111112222223333333333333333
Course Structure Diagram with Credits
T : Theoretical P: Practice L : Laboratory
1. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500201101 ADVERTISING-I Compulsory 3 0 0 5
2 9900000106 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - I Compulsory 2 0 0 0
3 9900000106 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - I Compulsory 2 0 0 0
4 190500201101 BASIC CONCEPTS IN PUBLIC RELATIONS Compulsory 3 0 0 5
5 9900001157 CAREER PLANNING Compulsory 1 0 0 2
6 230500201106 CAREER PLANNING Compulsory 1 0 0 1
7 9900000115 FOREIGN LANGUAGE - I Compulsory 2 0 0 2
8 9900000114 FOREIGN LANGUAGE - I Compulsory 2 0 0 0
9 190500201103 GENERAL ECONOMY Compulsory 2 0 0 2
10 190500201100 INTRODUCTION TO COMMUNICATION SCIENCE Compulsory 3 0 0 5
11 230500201102 INTRODUCTION TO COMMUNICATION SCIENCES Compulsory 3 0 0 4
12 190500201102 POLITICAL SCIENCE Compulsory 2 0 0 3
13 230500201105 POLITICAL SCIENCE Compulsory 2 0 0 3
14 190500201105 PSYCHOLOGY Compulsory 2 0 0 4
15 230500201100 PUBLIC RELATIONS-I Compulsory 3 0 0 5
16 190500201104 SOCIOLOGY Compulsory 2 0 0 4
17 230500201103 THE BASICS OF RADIO-TV Compulsory 2 0 0 3
18 9900000113 TURKISH LANGUAGE - I Compulsory 2 0 0 0
19 9900000113 TURKISH LANGUAGE - I Compulsory 2 0 0 0
20 230500201104 VISUAL COMMUNICATION Compulsory 2 0 0 3
Total 43 0 0 51
 
2. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500202101 ADVERTISING-II Compulsory 3 0 0 5
2 9900000206 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - II Compulsory 2 0 0 0
3 9900000206 ATATÜRK PRINCIPLES AND REVOLUTION HISTORY - II Compulsory 2 0 0 0
4 190500202100 BUSINESS AND MANAGEMENT Compulsory 2 0 0 3
5 230500202104 CORPORATE COMMUNICATIONS Compulsory 3 0 0 4
6 230500202105 DIGITAL LITERACY Compulsory 2 0 0 3
7 180500102100 DİJİTAL OKURYAZARLIK Compulsory 3 0 0 3
8 9900000214 FOREIGN LANGUAGE - II Compulsory 2 0 0 2
9 9900000214 FOREIGN LANGUAGE - II Compulsory 2 0 0 0
10 230500202103 JOURNALISM Compulsory 3 0 0 0
11 190500202105 MARKETING Compulsory 2 0 0 3
12 230500202102 NEW MEDIA Compulsory 3 0 0 4
13 190500202103 ORGANIZATIONAL COMMUNICATION Compulsory 2 0 0 4
14 190500202101 PUBLIC RELATIONS APPLICATION TECHNIQUES Compulsory 3 0 0 5
15 230500202100 PUBLIC RELATIONS-II Compulsory 3 0 0 5
16 190500202104 SOCIAL PSYCHOLOGY Compulsory 3 0 0 4
17 190500202102 THE BASIC CONCEPTS OF LAW Compulsory 3 0 0 5
18 9900000213 TURKISH LANGUAGE - II Compulsory 2 0 0 0
19 9900000213 TURKISH LANGUAGE - II Compulsory 2 0 0 0
Total 47 0 0 50
 
3. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500203105 ADVERTISING AGENCY MANAGEMENT Compulsory 3 0 0 0
2 230500203106 BASIC INFORMATION TECHNOLOGIES–I Compulsory 3 0 0 0
3 190500203104 BRAND AND MANAGEMENT Compulsory 3 0 0 0
4 230500203100 COMMUNICATION THEORIES-I Compulsory 3 0 0 0
5 0500001000 ELECTIVE COURSES GRUBU-1 Elective - - - 0
6 230500203000 ELECTİVE COURSE- I Elective - - - 0
7 190500203105 INTEGRATED MARKETING COMMUNICATION Compulsory 3 0 0 5
8 190500203100 NEW COMMUNICATION TECHNOLOGIES Compulsory 3 0 0 0
9 Formasyon-3 PEDAGOGICAL FORMATION COURSES Elective - - - 0
10 Formasyon-3 PEDAGOGICAL FORMATION COURSES Elective - - - 0
11 230500203103 PUBLIC DIPLOMACY AND LOBBYING Compulsory 3 0 0 0
12 190500203102 RESEARCH METHODS IN SOCIAL SCIENCE Compulsory 3 0 0 0
13 230500203101 RESEARCH METHODS IN SOCIAL SCIENCES Compulsory 3 0 0 0
14 190500203103 STRATEGIC COMMUNICATION Compulsory 3 0 0 0
15 230500203104 TEXT ANALYSIS Compulsory 3 0 0 0
16 190500203101 VERBAL AND NONVERBAL COMMUNICATION Compulsory 3 0 0 5
17 230500203102 VOCATIONAL ENGLISH –I Compulsory 3 0 0 0
Total 41 0 0 10
 
4. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500204106 BASIC INFORMATION TECHNOLOGIES–II Compulsory 3 0 0 0
2 190500204102 COMMUNICATION RESEARCH Compulsory 3 0 0 5
3 230500204100 COMMUNICATION THEORIES-II Compulsory 3 0 0 0
4 190500204101 CORPORATE COMMUNICATIONS Compulsory 3 0 0 4
5 230500204104 DIGITAL ADVERTISING Compulsory 3 0 0 0
6 0500002000 ELECTIVE COURSES -2 Elective - - - 0
7 230500204000 ELECTİVE COURSE - II Elective - - - 0
8 190500204103 INTRODUCTION TO ADVERTISING Compulsory 3 0 0 5
9 190500204105 JOB SECURITY AND HEALTH Compulsory 2 0 0 0
10 Formasyon-4 PEDAGOGICAL FORMATION COURSES Elective - - - 0
11 Formasyon-4 PEDAGOGICAL FORMATION COURSES Elective - - - 0
12 190500204104 PUBLIC RELATIONS AND ADVERSITING WRITING Compulsory 3 0 0 5
13 230500204101 PUBLIC RELATIONS AND ADVERTISING Compulsory 2 0 0 0
14 190500204100 PUBLIC RELATIONS MANAGEMENT Compulsory 3 0 0 5
15 230500204105 SINEMATOGRAPHI Compulsory 3 0 0 0
16 230500204103 SPONSORSHIP Compulsory 3 0 0 0
17 230500204102 VOCATIONAL ENGLISH –II Compulsory 3 0 0 0
Total 39 0 0 24
 
5. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500205100 ADVERTISING STRATEGIES Compulsory 3 0 0 3
2 190500205104 BASIC PHOTOGRAPHY Compulsory 1 2 0 0
3 230500205100 BRAND MANAGEMENT Compulsory 3 0 0 0
4 190500205102 COMMUNICATION THEORIES -I Compulsory 3 0 0 4
5 0500003000 ELECTIVE COURSES -3 Elective - - - 0
6 230500205000 ELECTİVE COURSE - III Elective - - - 0
7 190500205101 GRAPHIC DESIGN -I Compulsory 3 0 0 4
8 230500205101 GRAPHIC DESIGN –I Compulsory 2 2 0 0
9 230500205103 INTEGRATED MARKETING COMMUNICATION Compulsory 3 0 0 0
10 230500205104 MEDIA PLANNING Compulsory 3 0 0 0
11 Formasyon-5 PEDAGOGICAL FORMATION COURSES Elective - - - 0
12 Formasyon-5 PEDAGOGICAL FORMATION COURSES Elective - - - 0
13 230500205102 PHOTOGRAPHY Compulsory 2 2 0 0
14 190500205103 PUBLIC RELATIONS PRACTICES AND CASE STUDIES Compulsory 3 0 0 3
15 190500205105 PUBLIC RELATIONS STRATEGIES Compulsory 3 0 0 4
Total 31 6 0 18
 
6. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500206100 APPLIED STATISTICAL TECHNIQUES IN COMMUNICATION SCIENCES Compulsory 3 0 0 0
2 190500206102 COMMUNICATION THEORIES -II Compulsory 3 0 0 0
3 190500206103 CONSUMER BEHAVIOR Compulsory 3 0 0 3
4 230500206100 CRISIS AND PERCEPTION MANAGEMENT Compulsory 3 0 0 0
5 230500206103 DIGITAL MARKETING Compulsory 3 0 0 0
6 0500004000 ELECTIVE COURSES -4 Elective - - - 0
7 230500206000 ELECTİVE COURSE – VI Elective - - - 0
8 190500206101 GRAPHIC DESIGN -II Compulsory 3 0 0 4
9 230500206101 GRAPHIC DESIGN –II Compulsory 1 2 0 0
10 190500206105 MEDIA PLANNING Compulsory 3 0 0 3
11 Formasyon-6 PEDAGOGICAL FORMATION COURSES Elective - - - 0
12 Formasyon-6 PEDAGOGICAL FORMATION COURSES Elective - - - 0
13 190500206104 PHOTOGRAPHY APPLICATIONS Compulsory 2 2 0 0
14 230500206102 PHOTOGRAPHY APPLICATIONS Compulsory 2 2 0 0
15 230500206104 POLITICAL COMMUNICATION Compulsory 3 0 0 0
Total 31 6 0 10
 
7. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 0500005000 ELECTIVE COURSES -5 Elective - - - 0
2 230500207000 ELECTİVE COURSE -IX Elective - - - 0
3 190500207102 MEDIA LITERACY Compulsory 3 0 0 0
4 Formasyon-7 PEDAGOGICAL FORMATION COURSES Elective - - - 0
5 Formasyon-7 PEDAGOGICAL FORMATION COURSES Elective - - - 0
6 190500207104 PROFESSIONAL PRACTICE -I Compulsory 3 0 0 0
7 190500207101 PUBLIC RELATIONS IN PUBLIC INSTITUTIONS Compulsory 3 0 0 0
8 230500207101 PUBLIC RELATIONS IN PUBLIC INSTITUTIONS Compulsory 3 0 0 0
9 190500207103 PUBLIC RELATIONS RESEARCH AND CAMPAIGN ANALYSIS Compulsory 1 2 0 4
10 230500207103 PUBLIC RELATIONS RESEARCH AND CAMPAIGN ANALYSIS Compulsory 2 2 0 0
11 190500207100 VIDEO AND WEB PUBLISHING -I Compulsory 3 0 0 0
12 230500207102 VIDEO APPLICATIONS-I Compulsory 1 2 0 0
13 230500207104 VOCATIONAL PRACTICE Compulsory 2 0 0 0
14 230500207100 WEB PUBLISHING –I Compulsory 2 1 0 0
Total 25 7 0 4
 
8. Semester
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500208102 ADVERTISING APPLICATIONS Compulsory 1 2 0 0
2 230500208103 ADVERTISING APPLICATIONS AND CAMPAIGN ANALYSIS Compulsory 2 2 0 0
3 190500208103 ADVERTISING CAMPAIGNS AND ANALYSIS Compulsory 3 0 0 0
4 190500208101 COMMUNICATION AND ADVERTISING IN INSTITUTIONS AND ORGANIZATIONS Compulsory 3 0 0 4
5 0500006000 ELECTIVE COURSES -6 Elective - - - 0
6 230500208000 ELECTİVE COURSE -XII Elective - - - 0
7 Formasyon-8 PEDAGOGICAL FORMATION COURSES Elective - - - 0
8 Formasyon-8 PEDAGOGICAL FORMATION COURSES Elective - - - 0
9 230500208101 POLITICAL COMMUNICATION CAMPAIGNS Compulsory 3 0 0 0
10 190500208104 PROFESSIONAL PRACTICE -II Compulsory 3 0 0 0
11 230500208104 PROFESSIONAL PRACTICE –II Compulsory 2 0 0 0
12 190500208100 VIDEO AND WEB PUBLISHING -II Compulsory 3 0 0 0
13 230500208102 VIDEO APPLICATIONS-II Compulsory 1 2 0 0
14 230500208100 WEB PUBLISHING –II Compulsory 2 1 0 0
Total 25 7 0 4
 
ELECTIVE COURSES GRUBU-1
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500203106 PROFESSIONAL ENGLISH -I Elective 2 0 0 0
2 190500203107 INTERCULTURAL COMMUNICATION Elective 2 0 0 0
3 190500203108 HISTORY OF CULTURE Elective 2 0 0 0
4 9900001160 INTRODUCTION TO ENTERPRISE RESOURCE PLANNING Elective 2 2 0 0
ELECTİVE COURSE- I
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500203107 HISTORY OF CIVILIZATION Elective 2 0 0 0
2 230500203108 INTERCULTURAL COMMUNICATION Elective 2 0 0 0
3 230500203109 CULTURAL HISTORY Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF201 INTRODUCTION TO EDUCATION Elective 3 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF201 INTRODUCTION TO EDUCATION Elective 3 0 0 0
ELECTIVE COURSES -2
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500204106 PROFESSIONAL ENGLISH -II Elective 2 0 0 3
2 190500204107 VISUAL COMMUNICATION Elective 2 0 0 0
3 190500204108 NEW MEDIA Elective 2 0 0 0
4 190500204109 PERSUASIVE COMMUNICATION Elective 2 0 0 0
5 9900001161 ENTERPRISE RESOURCE PLANNING PRACTICES Elective 2 2 0 0
ELECTİVE COURSE - II
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500204107 TURKISH POLITICAL LIFE Elective 2 0 0 0
2 230500204108 CONVINCING COMMUNICATION Elective 2 0 0 0
3 230500204109 CORPORATE RESOURCE PLANNING PRACTICES Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF202 EDUCATIONAL PSYCHOLOGY Elective 3 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF202 EDUCATIONAL PSYCHOLOGY Elective 3 0 0 0
ELECTIVE COURSES -3
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190000000000 ACADEMIC TURKISH Elective 2 0 0 0
2 190500205106 BASIC INFORMATION TECHNOLOGIES -I Elective 3 0 0 3
3 190500205107 PHONETICS AND DICTION Elective 3 0 0 0
4 190500205108 PRENSENTATION TECHNIQUES IN INTERNATIONAL RELATIONS Elective 3 0 0 0
5 190500205109 PUBLIC RELATIONS IN-HOUSE Elective 3 0 0 0
6 190500205110 PROMOTION AND MARKETING Elective 3 0 0 0
7 190500205111 SPONSORSHIP Elective 3 0 0 3
8 220500205112 İLETİŞİM SOSYOLOJİSİ Elective 3 0 0 0
9 9900000148 BİLİMLERİN DİLİNDEN YARATILIŞ Elective 2 0 0 2
10 9900000149 SAĞLIKLI YAŞAM, MANEVİ BAKIM VE DEĞER Elective 2 0 0 0
ELECTİVE COURSE - III
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500205105 HUMAN RESOURCES MANAGEMENT Elective 2 0 0 0
2 230500205106 EVENT MANAGEMENT Elective 2 0 0 0
3 230500205107 MIDDLE EAST POLICY Elective 2 0 0 0
4 230500205108 SOCIAL MEDIA MANAGEMENT Elective 2 0 0 0
5 230500205109 PROMOTION AND MARKETING Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF301 TEACHING PRINCIPLES AND METHODS Elective 3 0 0 0
2 PF303 CLASSROOM MANAGEMENT Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF301 TEACHING PRINCIPLES AND METHODS Elective 3 0 0 0
2 PF303 CLASSROOM MANAGEMENT Elective 2 0 0 0
ELECTIVE COURSES -4
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500206106 BASIC INFORMATION TECHNIQUES -II Elective 2 0 0 3
2 190500206107 PUBLIC AND PUBLIC RELATIONS Elective 2 0 0 0
3 190500206108 INTERNET AND MOBILE MARKETING Elective 2 0 0 0
4 190500206109 LOBBYING AND PUBLIC RELATIONS Elective 2 0 0 0
5 190500206110 IMAGE MANAGEMENT Elective 2 0 0 0
6 190500206111 ENTREPRENEURSHIP AND BUSINESS BUILDING Elective 2 0 0 0
7 9900000000 INFORMATION TECHNOLOGIES ADDICTION Elective 2 0 0 0
8 9900001158 VOLUNTEERİNG STUDİES Elective 1 2 0 0
9 9900001159 ÇEVRE BİLİNCİ Elective 1 2 0 0
ELECTİVE COURSE – VI
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500206105 DIGITAL PUBLIC RELATIONS Elective 2 0 0 0
2 230500206106 VOLUNTEERING STUDIES Elective 2 0 0 0
3 230500206107 CONTEMPORARY POLITICAL IDEOLOGIES Elective 2 0 0 0
4 230500206108 LOBBYING AND PUBLIC RELATIONS, Elective 2 0 0 0
5 230500206109 IMAGE MANAGEMENT Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF302 EVALUATION AND ASSESSMENT IN EDUCATION Elective 3 0 0 0
2 PF304 SPECIAL TEACHING METHODS Elective 3 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF302 EVALUATION AND ASSESSMENT IN EDUCATION Elective 3 0 0 0
2 PF304 SPECIAL TEACHING METHODS Elective 3 0 0 0
ELECTIVE COURSES -5
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500207105 CUSTOMER RELATIONSHIP Elective 3 0 0 0
2 190500207106 HUMAN RESOURCES MANAGEMENT Elective 3 0 0 3
3 190500207108 MEDIA AND PUBLIC OPINION Elective 3 0 0 0
4 190500207109 COMMUNICATION AND PERSUASION TECHNIQUES Elective 3 0 0 0
5 190500207110 MEDIA AND ETHICS Elective 3 0 0 0
6 190500207111 MEDIA AND ADVERTISING Elective 3 0 0 0
7 220500207107 UYGARLIK TARİHİ Elective 3 0 0 0
ELECTİVE COURSE -IX
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500207105 SCENARIO Elective 2 0 0 0
2 230500207106 DESKTOP PUBLISHING Elective 2 0 0 0
3 230500207107 PHONETICS AND DICTION Elective 2 0 0 0
4 230500207108 CUSTOMER RELATIONSHIP Elective 2 0 0 0
5 230500207109 ENTREPRENEURSHIP AND BUSINESS ESTABLISHMENT Elective 2 0 0 0
6 230500207110 TURKEY'S MANAGEMENT STRUCTURE Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF401 GUIDANCE AND SPECIAL EDUCATION Elective 3 0 0 0
2 PF403 INSTRUCTIONAL TECHNOLOGIES Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF401 GUIDANCE AND SPECIAL EDUCATION Elective 3 0 0 0
2 PF403 INSTRUCTIONAL TECHNOLOGIES Elective 2 0 0 0
ELECTIVE COURSES -6
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 190500208105 SOCIAL MEDIA AND MANAGEMENT Elective 3 0 0 3
2 190500208106 TELEVISION ADVERTISING Elective 3 0 0 3
3 190500208107 SOCIAL RESPOSIBILITY CAMPAIGN APPLICATIONS Elective 3 0 0 3
4 190500208108 PROTOCOL RULES IN PUBLIC RELATIONS Elective 3 0 0 0
5 190500208109 ADVERTISING AGENCY MANAGEMENT Elective 3 0 0 0
6 190500208110 INNOVATION AND COMMUNICATION Elective 3 0 0 3
7 190500208111 POLITICAL CAMPAIGNS Elective 3 0 0 0
ELECTİVE COURSE -XII
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 230500208105 TURKISH FOREIGN POLICY Elective 2 0 0 0
2 230500208106 ETHICS AND LAW IN PUBLIC RELATIONS AND ADVERTISING Elective 2 0 0 0
3 230500208107 PUBLIC RELATIONS AND ADVERTISING IN ORGANIC AGRICULTURAL MANAGEMENT Elective 2 0 0 0
4 230500208108 TELEVISION ADVERTISING Elective 2 0 0 0
5 230500208109 SOCIAL RESPONSIBILITY CAMPAIGN APPLICATIONS Elective 2 0 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF404 TEACHING PRACTICE Elective 1 8 0 0
PEDAGOGICAL FORMATION COURSES
No Course Unit Code Course Unit Title Type of Course T P L ECTS
1 PF404 TEACHING PRACTICE Elective 1 8 0 0
 
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