Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 190500202105 | MARKETING | Compulsory | 1 | 2 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
The aim of the course is to provide the students with the necessary knowledge and skills to achieve competence in a way that they can apply them in business life by mastering the basic principles of marketing in business life after graduation. |
Name of Lecturer(s) |
Dr.Öğr.Üyesi Turgay OYMAN |
Learning Outcomes |
1 | Learns the controllability of the reflection of the macro and micro environmental factors and characteristics outside the control of the business management that affect the marketing to the business with strategic planning and can give examples to apply. | 2 | Knows and applies the necessary information and ways of obtaining marketing decisions. Knows the methods of marketing research process and how to apply them. | 3 | Knows the elements of the marketing mix and uses them actively in marketing activities. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
NONE |
Recommended Optional Programme Components |
NONE |
Course Contents |
The process of considering marketing as a concept, its scope, planning and market research. In addition, the consumer and consumer behavior and requirements from the actors of the market. Service or product, price, promotion policies to be used in marketing. |
Weekly Detailed Course Contents |
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1 | Definition, Scope and Characteristics of Marketing | | | 2 | Development of Marketing and Customer Oriented Marketing | | | 3 | Application of Marketing Concept: Customer Relationship Management | | | 4 | New Trends Influencing Marketing | | | 5 | Developments in Information Technologies | | | 6 | The Increasing Importance of Customer Value and Customer Relationships | | | 7 | The Importance of Marketing in Non-profit Organizations
Demanding More Ethical Behavior and Social Responsibility | | | 8 | Midterm Exam | | | 9 | Pazarlama Çevresi ; Pazarlama Dış Çevresi | | | 10 | Monitoring and Evaluation of the External Environment | | | 11 | Macro Environmental Factors | | | 12 | Micro Environmental Factors; Market , Intermediary Institutions | | | 13 | Internal Factors Influencing Marketing | | | 14 | Elements of Marketing Mix; Product - Price - Promotion - Distribution | | |
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Recommended or Required Reading |
Pazarlama İlkeleri Prof. Dr. İsmet Mucuk |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 80 | Quiz | 1 | 5 | Attending Lectures | 1 | 5 | Homework | 1 | 10 | SUM | 100 | |
Final Examination | 2 | 95 | Quiz | 1 | 5 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | NONE |
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Workload Calculation |
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Midterm Examination | 1 | 20 | 20 |
Final Examination | 1 | 20 | 20 |
Quiz | 1 | 5 | 5 |
Attending Lectures | 1 | 14 | 14 |
Homework | 1 | 20 | 20 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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