| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 230500201101 | ADVERTISING-I | Compulsory | 1 | 1 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to provide students with the opportunity to learn and apply the basic framework, theories, current issues, principles and practices of effective advertising management. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | Understanding concepts, theories and models related to advertising. | | 2 | Understanding advertising campaign planning. | | 3 | Understanding advertising-related institutions and their functions. | | 4 | Understanding current concepts and practices of advertising. | | 5 | Understanding advertising analysis. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| NOT FOUND |
| Recommended Optional Programme Components |
| Theoretical lectures and case study explanations |
| Course Contents |
| This course aims to provide students with a basic understanding of advertising. The course will begin by discussing the relationship between advertising and marketing communications. After discussing the institutions and organizations related to advertising, the concept of target audience and consumer behavior, issues such as advertising campaign process, strategic planning and advertising design will be discussed. Fundamentals of brand management and advertising-brand relationship will be one of the important topics of the course. Following the topics of advertising analysis and advertising effectiveness, ethics and control issues in advertising will be discussed. |
| Weekly Detailed Course Contents |
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| 1 | Communication, Marketing Communication and Integrated Marketing Communication. | NO FOUND | NO FOUND | | 2 | Definition of Advertising and Basic Concepts of Advertising. | NO FOUND | NO FOUND | | 3 | Institutions and Organizations Related to Advertising. | NO FOUND | NO FOUND | | 4 | Target Audience and Consumer Behaviors. | NO FOUND | NO FOUND | | 5 | Brand Management | NO FOUND | NO FOUND | | 6 | Advertising Campaign Management | NOT FOUND | NO FOUND | | 7 | Strategic planning | NOT FOUND | NOT FOUND | | 8 | Midterm exam | NOT FOUND | NOT FOUND | | 9 | Advertising Design | BULUNMUYOR | NOT FOUND | | 10 | Media Strategy and Media Planning | NOT FOUND | NOT FOUND | | 11 | Digital Marketing and Social Media | NO FOUND | NO FOUND | | 12 | Alternative Channels and New Advertising Mediums | NO FOUND | NO FOUND | | 13 | Advertising Analysis | NO FOUND | NO FOUND | | 14 | Advertising Effectiveness and Measurement | NO FOUND | NO FOUND | | 15 | Ethics and Control in Advertising | NOT FOUND | NOT FOUND | | 16 | final exam | NOT FOUND | NOT FOUND |
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| Recommended or Required Reading |
| Integrated Advertising, Promotion and Marketing Communication, Kenneth E. Clow, Donalt Baack, Translation from the Seventh Edition, Nobel Academic Publishing, 2016 |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 40 | 100 | | SUM | 100 | |
| Final Examination | 60 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO |
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| Workload Calculation |
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| Midterm Examination | 14 | 3 | 42 |
| Final Examination | 14 | 2 | 28 |
| Individual Study for Homework Problems | 4 | 8 | 32 |
| Individual Study for Mid term Examination | 14 | 2 | 28 |
| Individual Study for Final Examination | 4 | 8 | 32 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | | LO2 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO3 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | | LO4 | 4 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 4 | 3 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | | LO5 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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