| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500204104 | PUBLIC RELATIONS AND ADVERSITING WRITING | Compulsory | 2 | 4 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To develop the thinking and language skills required by marketing communication in general and advertising and public relations writing in particular. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Sinan AKSEKİ |
| Learning Outcomes |
| 1 | Analyze and interpret the relevant brief; can negotiate for consensus on what to create/write. | | 2 | He/she can design the required creative language approach in his/her mind and put it into writing with different formal alternatives. | | 3 | Understands the criticisms of the group director or supervisor or experienced writer regarding the approach or practice, and can make necessary revisions. | | 4 | It can make the necessary revisions in line with the direction or requests from the Director/supervisor (and ultimately the Client). | | 5 | He/She sees the importance of mastering the language and spelling rules in this type of writing with concrete examples. | | 6 | he/She understands the subtleties of the texts shown as examples in this field, why they are considered creative, and tries to benefit from them in her own works. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| To have taken and completed the Basic Communication and Advertisement Writing courses. |
| Recommended Optional Programme Components |
| Include APPLICATION-oriented content. |
| Course Contents |
| Having students think and write like a 'jr copywriter' through classroom presentations and essays at various levels; a 'do-learn' approach based on the evaluation and discussion, appreciation or revision of their writings. |
| Weekly Detailed Course Contents |
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| 1 | Giving information about Course Description and contents. | | | | 2 | Copywriter's Position in the Advertising Agency | | | | 3 | Good Copywriting vs. Bad Copywriting | | | | 4 | Conventional Copywriting - I | | | | 5 | Conventional Copywriting - II | | | | 6 | Digital Copywriting | | | | 7 | The Importance of Simplification | | | | 8 | Creative Presentation Assignment | | | | 9 | The Importance of the Target Audience | | | | 10 | Homework Presentations | | | | 11 | Media ≠ Idea | | | | 12 | Course and subject repetitions for the Final Exam | | | | 13 | Review of the course and general repetitions. | | | | 14 | final exam | | |
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| Recommended or Required Reading |
| ANADOLU UNIVERSITY ADVERTISING TEXTBOOK |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO |
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| Workload Calculation |
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| Midterm Examination | 3 | 30 | 90 |
| Final Examination | 2 | 25 | 50 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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