| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 230500202100 | PUBLIC RELATIONS-II | Compulsory | 1 | 2 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To teach students Public Relations and its roles, implementation methods, lobbying activities in the context of organizations. |
| Name of Lecturer(s) |
| Dr. suzan moç |
| Learning Outcomes |
| 1 | Explains the basic concepts of public relations. | | 2 | List the mixed elements of public relations. | | 3 | Evaluates the development of public relations. | | 4 | Students will be able to explain research in the discipline of public relations. | | 5 | Defines lobbying, management consulting, publicity, public interest activities and corporate advertising. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| 1. Definition, Importance and Historical Development of Public Relations in Businesses
2 Concepts Related to the Concept of Public Relations
3 Concept of social responsibility and public relations
4 Organizational Culture and Public Relations Concept |
| Weekly Detailed Course Contents |
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| 1 | What are the communication styles and tools in organizations? | | | | 2 | What are the communication styles and tools in organizations? | | | | 3 | Definition, content, field of application of public relations | | | | 4 | Public relations mix; announcement, corporate advertising, press spokesperson, public interest activities, lobbying, management consultancy | | | | 5 | Research in public relations, the role of research in strategic planning | | | | 6 | Research in public relations, the role of research in strategic planning | | | | 7 | Research in public relations, the role of research in strategic planning | | | | 8 | Public relations management process: problem definition, situation analysis, research process: formal and informal methods | | | | 9 | Public relations management process: problem definition, situation analysis, research process: formal and informal methods | | | | 10 | Planning and programming in public relations, strategic management: determining strategies and tactics, writing the program: program plan, determining the target audience, budgeting and pre-testing the program. | | | | 11 | Implementation of public relations program | | | | 12 | Evaluation of the public relations program | | | | 13 | Public Relations practices case studies | | | | 14 | final | | |
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| Recommended or Required Reading |
| Halkla İlişkiler - Filiz Balta Peltekoğlu |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 10 | 10 |
| Final Examination | 1 | 10 | 10 |
| Individual Study for Mid term Examination | 4 | 15 | 60 |
| Individual Study for Final Examination | 4 | 15 | 60 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | 3 | | | | | | | | | | | | | | | | | | | | | | | LO2 | | | 5 | | | | | | | | | | | | | | | | | | | | | | | | | | LO3 | | | 3 | | | | | | | | | | | | | | | | | | | | 4 | | | | | | LO4 | | | 5 | | | | | | | 4 | | | | | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | | | 5 | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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