Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
190500208106TELEVISION ADVERTISINGElective483
Level of Course Unit
First Cycle
Objectives of the Course
The aim of the course is for students to learn the steps of shooting television commercials, summarizing the concepts related to advertising and the creation process of the advertisement by the students. is the evaluation.
Name of Lecturer(s)
Dr.Öğr.Ü. Sinan AKSEKİ
Learning Outcomes
1Accurately defines the concepts of scenario, cast, budgeting, montage.
2It lists at least 3 of the features that need attention during the script, storyboard and text writing phase.
3Explains the connection of television advertising with art and technology through a commercial film.
4Links television ad formats, formation and techniques.
5Explains at least 3 of the features that should be in a television advertisement.
6Correctly selects the necessary elements for the television advertisement at the decision stage of the advertisement.
7Evaluates the stages of the creative process required for television advertising during commercial production.
8Evaluates the completion of the film production through the example of a commercial film.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
not found
Recommended Optional Programme Components
Processing of applied examples through the production and publication.
Course Contents
Course content, Summarizing the steps of filming, Concepts of montage and budgeting explanation, Explaining the concepts for television advertising, listing the stages of the advertisement from the creation of the advertisement until it reaches the television, evaluation of advertisements, showing creative advertisement examples. consists of.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Conceptual Fundamentals of Television Advertising
2Concepts for television advertising
3Production companies working formats
4Between advertising agencies and production companies relationship
5Production stages I
6Production stages II
7Production stages III
8VISE EXAM
9Production stages IV
10Product and service research
11Creative strategy
12Slogan, senaryo, sinopsis, treatment, storyboard, pack shot
13Advertising setup
14Ad shooting stages
15FINAL EXAM
Recommended or Required Reading
Anadolu University TV Advertising Textbook Istanbul University TV Advertising Textbook
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
not found
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Self Study25125
Individual Study for Mid term Examination10110
Individual Study for Final Examination12112
TOTAL WORKLOAD (hours)91
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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