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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 230500202101 | ADVERTISING-II | Compulsory | 1 | 2 | 5 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | 1.To learn and understand the basics of digital TV platforms,
2. To become familiar with new generation TV services, applications and technologies from the perspective of broadcaster and end user.
is expected. | | Name of Lecturer(s) | | Dr.Öğr.Üyesi Sinan AKSEKİ | | Learning Outcomes | | 1 | 1- To understand the basic concepts of advertising and to have basic knowledge about the organizational structure of advertising agencies. | | 2 | 2- Understanding the place and function of advertising in the marketing mix | | 3 | 3- To develop critical thinking, intercultural differences, written and verbal communication skills |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | NO FOUND | | Recommended Optional Programme Components | | Textbook, lecture notes, relevant resources on the internet, homework and projects | | Course Contents | | The course aims to introduce the basics of advertising techniques and strategy. It also aims to examine areas of specialization and applications in advertising. | | Weekly Detailed Course Contents | |
| 1 | History of advertising Wells, Moriarty, Burnett, Chapter 1 | NO FOUND | NO FOUND | | 2 | Business side of advertising Wells, Moriarty, Burnett Chapter 2, Ogilvy on Advertising Chapter 3, 4, 5 | BULUNMUYOR | BULUNMUYOR | | 3 | Social, legal and ethical issues | NO FOUND | NO FOUND | | 4 | How does advertising work? Wells, Moriarty, Burnett Episode 4 | NO FOUND | NO FOUND | | 5 | Planning, target audience and segmentation Wells, Moriarty, Burnett Chapter 7, Lane, King, Russell Chapter 4 | NO FOUND | NO FOUND | | 6 | Advertising research Lane, King, Russell Chapter 15 | NO FOUND | NO FOUND | | 7 | Midterm | NO FOUND | NO FOUND | | 8 | Creative strategy Wells, Moriarty, Burnett 12,13. Chapter, Lane, King, Russell, 6, Chapter 7 | NO FOUND | NO FOUND | | 9 | Creating print advertising Lane, King, Russell Chapter 18 | NO FOUND | NO FOUND | | 10 | Creating a commercial Lane, King, Russell 19, Chapter 20 | NO FOUND | NO FOUND | | 11 | Media planning Lane, King, Russell Chapter 7 | NO FOUND | NO FOUND | | 12 | Group project presentations | Free Choice Study | BULUNMUYOR | | 13 | Group project presentations | free choice study | BULUNMUYOR | | 14 | Final Exam | NO FOUND | NO FOUND |
| | Recommended or Required Reading | | ANADOLU UNIVERSITY ADVERTISING PRACTICES TEXTBOOK 2020 | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 40 | 100 | | SUM | 100 | |
| Final Examination | 60 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | NO FOUND |
| | Workload Calculation | |
| Midterm Examination | 14 | 3 | 42 | | Final Examination | 14 | 2 | 28 | | Individual Study for Homework Problems | 4 | 8 | 32 | | Individual Study for Mid term Examination | 14 | 2 | 28 | | Individual Study for Final Examination | 4 | 8 | 32 | |
| Contribution of Learning Outcomes to Programme Outcomes | | ÖÇ1 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | | ÖÇ2 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | ÖÇ3 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 |
| | * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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