Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | TAE-23-143 | TÜKETİCİ DAVRANIŞLARI ANALİZİ | Elective | 1 | 3 | 6 |
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Level of Course Unit |
Second Cycle |
Objectives of the Course |
This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
Name of Lecturer(s) |
Assist. Prof. Dr. Yakup Erdal ERTÜRK |
Learning Outcomes |
1 | Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase. | 2 | Student will be able to Classify consumer needs in terms of the utilitarian, biogenic, pychogenic, and hedonic dimensions. | 3 | Student will be able to establish the link between consumer identity and consumption. | 4 | Student will be able to analyze what influences consumers during shopping. | 5 | Student will be able to analize the decision making process of consumers. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
The meaninig of consumer behavior
Learning and Memory
Motivation and İnvolment
Perception
Attitudes and Attitude Chance
Personality and Self-Consept
MidTerm Exam
Lifestyle
Group İnfluence and Reference Groups
Family
Personal İnfluences
Social Class
Culture and Subcultures
Buying Decision Making
Global consumer culture
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Weekly Detailed Course Contents |
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1 | The meaninig of consumer behavior | | | 2 | Learning and Memory | | | 3 | Motivation and İnvolment | | | 4 | Perception | | | 5 | Attitudes and Attitude Chance | | | 6 | Personality and Self-Consept | | | 7 | Lifestyle | | | 8 | Group İnfluence and Reference Groups | | | 9 | Family | | | 10 | Personal İnfluences | | | 11 | Social Class | | | 12 | Culture and Subcultures | | | 13 | Buying Decision Making | | | 14 | Global consumer culture | | | 15 | | | | 16 | | | |
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Recommended or Required Reading |
• Solomon, M.R. (2009), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | | Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 10 | 10 |
Final Examination | 1 | 10 | 10 |
Attending Lectures | 14 | 10 | 140 |
Individual Study for Mid term Examination | 1 | 10 | 10 |
Individual Study for Final Examination | 1 | 10 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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