Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
TEB-102AGRICULTURAL COMMUNICATION AND JOURNALISMElective126
Level of Course Unit
Second Cycle
Objectives of the Course
This course helps students build a theoretical base in agricultural communications and journalism. The course will provide students with an understanding of the importance of mass communication and various other communication methods in the agricultural sector. This Course prepares individuals to apply journalism, communication and broadcasting principles to develop, produce, and transmite agricultural information. The course will cover communication mediums targeted at agricultural producers including magazines, newsletters, radio, the Internet, field days, demonstration plots, briefings and other communication methods as well as basic journalism, broadcasting, film/video, and communication techniques.
Name of Lecturer(s)
Assist. Prof. Dr. Yakup Erdal ERTÜRK
Learning Outcomes
1Understand the various communication methods and mediums used to communicate agricultural information;
2Understand the issues in agricultural communications.
3Make intelligent choices on which communication medium (media) to use to best communicate information to a given audience.
4Have an appreciation for how the mass media cover agriculture and agricultural issues.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Course Introduction Orientation, overview, definition of agricultural communication and journalism Communication theory The Listening Processes • Listening Skills and Feedback • Verbal and Non-Verbal Communication • Audience • Fact, Inference and Opinion • Ethics in Communication History of communication, mass communication, Agriculture Communication History of journalism and Agricultural journalism Role of Communication in Society Agriculture’s view of agricultural communication / trends in agriculture Agricultural media Newspapers/ Magazines Newsletter and brochure Radio/Television/Electronic Media Others Agricultural marketing communications Journalistic Writing Writing Skills Writing news story Writing Press Releases Writing for Electronic Media Writing Advertising Making a interview Photographic Journalism Digital Camera Terminology • Elements of Good Photographs • Types of Photographs • Photograph Cropping • Photo Captions • Photography in Ag Communications • Legal and Ethical Practices Midterm exam • Human Relations • Public Relations • Public relations in agriculture • Human Relations • Public Relations • Public relations in agriculture Business Writing and Resumes Business Letters • Thank You Letters • Professional E-mail Writing • Résumés Research in Agricultural Communications Researching your Audience Types of Presentations Creating Presentations Developing & Improving Presentations Presentations
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Course Introduction Orientation, overview, definition of agricultural communication and journalism Communication theory The Listening Processes • Listening Skills and Feedback • Verbal and Non-Verbal Communication • Audience • Fact, Inference and Opinion • Ethics in Communication
2History of communication, mass communication, Agriculture Communication History of journalism and Agricultural journalism
3Role of Communication in Society Agriculture’s view of agricultural communication / trends in agriculture
4Agricultural media Newspapers/ Magazines Newsletter and brochure Radio/Television/Electronic Media Others
5 Agricultural marketing communications
6Journalistic Writing Writing Skills Writing news story Writing Press Releases Writing for Electronic Media Writing Advertising Making a interview
7Photographic Journalism Digital Camera Terminology • Elements of Good Photographs • Types of Photographs • Photograph Cropping • Photo Captions • Photography in Ag Communications • Legal and Ethical Practices
8• Human Relations • Public Relations • Public relations in agriculture
9• Human Relations • Public Relations • Public relations in agriculture
10Business Writing and Resumes Business Letters • Thank You Letters • Professional E-mail Writing • Résumés
11Research in Agricultural Communications
12Researching your Audience
13Types of Presentations Creating Presentations Developing & Improving Presentations
14Presentations
15
16
Recommended or Required Reading
Boone, K., Meisenbach, T. and Tucker, M. 2000. Agricultural Communications Changes and Challenges. IOWA State University Press, Ames, Iowa, US. Pawlick, T.F. 2001. The Invisible Farm The Worldwide Decline of Farm News and Agricultural journalism Training. Burhnam Inc., Publishers, US. Telg, R. and Irani, T.A. 2012. Agricultural Communications in Action A hands-on Approach. Delmar Cengage learning, US.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination11010
Final Examination11010
Attending Lectures1410140
Individual Study for Mid term Examination11010
Individual Study for Final Examination11010
TOTAL WORKLOAD (hours)180
Contribution of Learning Outcomes to Programme Outcomes
PO
1
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2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO1          
LO2          
LO3          
LO4          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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