Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
TEG-106TÜKETİCİ DAVRANIŞLARI ANALİZİElective116
Level of Course Unit
Second Cycle
Objectives of the Course
This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Name of Lecturer(s)
Assist. Prof. Dr. Yakup Erdal ERTÜRK
Learning Outcomes
1Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase.
2Student will be able to Classify consumer needs in terms of the utilitarian, biogenic, pychogenic, and hedonic dimensions.
3Student will be able to establish the link between consumer identity and consumption.
4Student will be able to analyze what influences consumers during shopping.
5Student will be able to analize the decision making process of consumers.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The meaninig of consumer behavior Learning and Memory Motivation and İnvolment Perception Attitudes and Attitude Chance Personality and Self-Consept MidTerm Exam Lifestyle Group İnfluence and Reference Groups Family Personal İnfluences Social Class Culture and Subcultures Buying Decision Making Global consumer culture
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The meaninig of consumer behavior
2Learning and Memory
3Motivation and İnvolment
4Perception
5Attitudes and Attitude Chance
6Personality and Self-Consept
7Lifestyle
8Group İnfluence and Reference Groups
9Family
10Personal İnfluences
11Social Class
12Culture and Subcultures
13Buying Decision Making
14Global consumer culture
15
16
Recommended or Required Reading
• Solomon, M.R. (2009), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination11010
Final Examination11010
Attending Lectures1410140
Individual Study for Mid term Examination11010
Individual Study for Final Examination11010
TOTAL WORKLOAD (hours)180
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
LO1          
LO2          
LO3          
LO4          
LO5          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr