Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYılSemesterNumber of ECTS Credits
TAE-23-132AGRICULTURAL COMMUNICATION AND JOURNALISMElective126
Dersin Seviyesi
Yüksek Lisans
Dersin Amacı
This course helps students build a theoretical base in agricultural communications and journalism. The course will provide students with an understanding of the importance of mass communication and various other communication methods in the agricultural sector. This Course prepares individuals to apply journalism, communication and broadcasting principles to develop, produce, and transmite agricultural information. The course will cover communication mediums targeted at agricultural producers including magazines, newsletters, radio, the Internet, field days, demonstration plots, briefings and other communication methods as well as basic journalism, broadcasting, film/video, and communication techniques.
Name of Lecturer(s)
Assist. Prof. Dr. Yakup Erdal ERTÜRK
Öğrenme Çıktıları
1Understand the various communication methods and mediums used to communicate agricultural information;
2Understand the issues in agricultural communications.
3Make intelligent choices on which communication medium (media) to use to best communicate information to a given audience.
4Have an appreciation for how the mass media cover agriculture and agricultural issues.
Öğrenim Türü
Daytime Class
Dersin Ön Koşulu Olan Dersler
None
Ders İçin Önerilen Diğer Hususlar
None
Dersin İçeriği
Course Introduction Orientation, overview, definition of agricultural communication and journalism Communication theory The Listening Processes • Listening Skills and Feedback • Verbal and Non-Verbal Communication • Audience • Fact, Inference and Opinion • Ethics in Communication History of communication, mass communication, Agriculture Communication History of journalism and Agricultural journalism Role of Communication in Society Agriculture’s view of agricultural communication / trends in agriculture Agricultural media Newspapers/ Magazines Newsletter and brochure Radio/Television/Electronic Media Others Agricultural marketing communications Journalistic Writing Writing Skills Writing news story Writing Press Releases Writing for Electronic Media Writing Advertising Making a interview Photographic Journalism Digital Camera Terminology • Elements of Good Photographs • Types of Photographs • Photograph Cropping • Photo Captions • Photography in Ag Communications • Legal and Ethical Practices Midterm exam • Human Relations • Public Relations • Public relations in agriculture • Human Relations • Public Relations • Public relations in agriculture Business Writing and Resumes Business Letters • Thank You Letters • Professional E-mail Writing • Résumés Research in Agricultural Communications Researching your Audience Types of Presentations Creating Presentations Developing & Improving Presentations Presentations
Haftalık Ayrıntılı Ders İçeriği
HaftaTeorikUygulamaLaboratuvar
1Course Introduction Orientation, overview, definition of agricultural communication and journalism Communication theory The Listening Processes • Listening Skills and Feedback • Verbal and Non-Verbal Communication • Audience • Fact, Inference and Opinion • Ethics in Communication
2History of communication, mass communication, Agriculture Communication History of journalism and Agricultural journalism
3Role of Communication in Society Agriculture’s view of agricultural communication / trends in agriculture
4Agricultural media Newspapers/ Magazines Newsletter and brochure Radio/Television/Electronic Media Others
5 Agricultural marketing communications
6Journalistic Writing Writing Skills Writing news story Writing Press Releases Writing for Electronic Media Writing Advertising Making a interview
7Photographic Journalism Digital Camera Terminology • Elements of Good Photographs • Types of Photographs • Photograph Cropping • Photo Captions • Photography in Ag Communications • Legal and Ethical Practices
8• Human Relations • Public Relations • Public relations in agriculture
9• Human Relations • Public Relations • Public relations in agriculture
10Business Writing and Resumes Business Letters • Thank You Letters • Professional E-mail Writing • Résumés
11Research in Agricultural Communications
12Researching your Audience
13Types of Presentations Creating Presentations Developing & Improving Presentations
14Presentations
15
16
Ders Kitabı / Malzemesi / Önerilen Kaynaklar
Boone, K., Meisenbach, T. and Tucker, M. 2000. Agricultural Communications Changes and Challenges. IOWA State University Press, Ames, Iowa, US. Pawlick, T.F. 2001. The Invisible Farm The Worldwide Decline of Farm News and Agricultural journalism Training. Burhnam Inc., Publishers, US. Telg, R. and Irani, T.A. 2012. Agricultural Communications in Action A hands-on Approach. Delmar Cengage learning, US.
Planlanan Öğrenme Aktiviteleri ve Metodları
Değerlendirme
Yarıyıl (Yıl) İçi EtkinlikleriAdetDeğer
TOPLAM0
Yarıyıl(Yıl) Sonu EtkinliklerAdetDeğer
TOPLAM0
TOPLAM0
Dersin Sunulduğu Dil
Staj Durumu
None
İş Yükü Hesaplaması
EtkinliklerSayısıSüresi (saat)Toplam İş Yükü (saat)
Midterm Examination11010
Final Examination11010
Attending Lectures1410140
Individual Study for Mid term Examination11010
Individual Study for Final Examination11010
TOPLAM İŞ YÜKÜ (saat)180
Program ve Öğrenme Çıktıları İlişkisi
PÇ
1		PÇ
2		PÇ
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5		PÇ
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11		PÇ
12		PÇ
13		PÇ
14		PÇ
15		PÇ
16
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* Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr