Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | TAE-23-143 | TÜKETİCİ DAVRANIŞLARI ANALİZİ | Elective | 1 | 1 | 6 |
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Level of Course Unit |
Second Cycle |
Objectives of the Course |
This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
Name of Lecturer(s) |
Doç. Dr. Yakup Erdal ERTÜRK |
Learning Outcomes |
1 | Will be able to explain the principal concepts and models related consumer behavior. | 2 | Will be able to analyze the effects of reasons and results psychological, social, cultural and demographical factors on consumer decision process and the results of decision process. | 3 | Will be able to evaluate between the relationship consumer behaviors and marketin practices. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
At the end of this course, the student will be able to;
1.Will be able to explain the principal concepts and models related consumer behavior.
2. Will be able to analyze the effects of reasons and results psychological, social, cultural and demographical factors on consumer decision process and the results of decision process.
3. Will be able to evaluate between the relationship consumer behaviors and marketin practices. |
Course Contents |
Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
Weekly Detailed Course Contents |
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1 | The meaninig of consumer behavior | | | 2 | Learning and Memory | | | 3 | Motivation and İnvolment | | | 4 | Algılama | | | 5 | Attitudes and Attitude Chance | | | 6 | Personality and Self-Consept | | | 7 | Lifestyle | | | 8 | Group İnfluence and Reference Groups | | | 9 | Family | | | 10 | Personal İnfluences | | | 11 | Social Class | | | 12 | Culture and Subcultures | | | 13 | Buying Decision Making | | | 14 | Global consumer culture | | |
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Recommended or Required Reading |
• Solomon, M.R. (2009), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 4 | 56 |
Individual Study for Mid term Examination | 1 | 18 | 18 |
Individual Study for Final Examination | 10 | 10 | 100 |
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Contribution of Learning Outcomes to Programme Outcomes |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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