| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL-23-132 | | Elective | 1 | 1 | 6 |
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| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| To teach the basic political advertising information that political parties, those who want to deal with politics, those who want to do academic work on political science may need. |
| Name of Lecturer(s) |
| Doç. Dr. Ahmet TAN |
| Learning Outcomes |
| 1 | To be able to explain the difference between advertising and political advertising. | | 2 | To be able to explain the difference between political campaign and political advertisement. | | 3 | Measuring the impact of political advertising |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| No |
| Recommended Optional Programme Components |
| No |
| Course Contents |
| Communication methods used in election campaigns, especially in public relations, advertising and interpersonal communication, will be discussed in detail within the scope of this course, and how communication is shaped in the political environment will be revealed. Advertising is mostly described as a phenomenon used in the promotion of products and services, and its role in the political arena remains in the background. Within the scope of the course, political advertising will be highlighted, its effect on voter preference will be emphasized and the effective political advertising campaign applied in various local and general elections in our country will be discussed in detail. |
| Weekly Detailed Course Contents |
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| 1 | Advertising | | | | 2 | Political Advertising Concept | | | | 3 | Historical Development of Political Advertisements-I | | | | 4 | Historical Development of Political Advertisements-II | | | | 5 | Effects of Political Ads | | | | 6 | Types of Political Advertising | | | | 7 | Political Advertising and Image Creation | | | | 8 | Midterm | | | | 9 | Tools and Methods Used in Political Advertisements | | | | 10 | Political Advertising Practices-I | | | | 11 | Political Advertising Practices-II | | | | 12 | Political Advertising Practices-III | | | | 13 | Political Advertising Practices-IV | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| Onur Bekiroğlu, Enes Bal, Political Advertising, Literatürk Academia, 2014
Assoc. Dr. Ahmet TAN, Political Marketing and Democracy, Detay Publishing, 2017
Professor Ömer ÇAHA, M, GUIDA, Election Campaigns in Turkey, ORION Publications, 2011 |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | No |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Practice | 5 | 3 | 15 |
| Question-Answer | 2 | 3 | 6 |
| Individual Study for Mid term Examination | 7 | 7 | 49 |
| Individual Study for Final Examination | 10 | 7 | 70 |
| Reading | 6 | 4 | 24 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 4 | 4 | 5 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | | LO2 | 4 | 4 | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | | LO3 | 4 | 5 | 5 | 4 | 5 | 3 | 3 | 3 | 3 | 5 | 3 | 4 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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