| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL-23-134 | | Elective | 1 | 2 | 6 |
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| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| The aim of this course is to give basic information about strategic management, to gain basic competencies in external environment and business analysis, to examine the stages of strategy formulation, implementation and valuation in terms of theoretical and practical situations. |
| Name of Lecturer(s) |
| Dr. Öğr. Üyesi Turhan Moç |
| Learning Outcomes |
| 1 | Will be able to define the concepts, theoretical and practical management processes related to the long-term survival of the business and provide competitive advantage, will be able to comprehend the relations and apply them. | | 2 | Will be able to analyze with a system approach, comprehend problems and produce long-term solutions by taking into account the external and internal environments in which businesses operate. | | 3 | Will be able to structure businesses in the long term by taking into account their environmental factors and will be able to propose and realize the necessary changes/transformations to provide competitive advantage. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| no |
| Course Contents |
| Basic concepts related to management and strategic management, strategic management process and its elements, dental environmental analysis, business analysis, measurement of external environmental elements, strategic guidance, basic strategies, corporate strategies, competition strategies, departmental strategies, strategy implementation, strategic valuation and control. |
| Weekly Detailed Course Contents |
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| 1 | Introduction to Strategic Management | | | | 2 | Terms and concepts related to Strategic Management | | | | 3 | External environment analysis: General Environment | | | | 4 | External Environment analysis: Sector environment | | | | 5 | Internal environment analysis: capabilities and functions | | | | 6 | Measuring environmental factors | | | | 7 | Midterm | | | | 8 | Basic strategies and subgroup strategies | | | | 9 | Senior Management Strategies: Corporate strategies | | | | 10 | Senior Management Strategies: Corporate strategies; Portfolio Analysis | | | | 11 | Business Management Strategies: Competitive strategies | | | | 12 | Segmental Strategies: Functional strategies | | | | 13 | Business strategy: vertical merger and diversity management | | | | 14 | Final Examination | | |
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| Recommended or Required Reading |
| Hayri Ülgen and Kadri Mirze, Strategic Management in Business, Istanbul: Arıkan Press, 4th Edition, 2007 |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | no |
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| Workload Calculation |
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| Midterm Examination | 1 | 10 | 10 |
| Final Examination | 1 | 15 | 15 |
| Attending Lectures | 5 | 15 | 75 |
| Self Study | 5 | 5 | 25 |
| Individual Study for Final Examination | 5 | 6 | 30 |
| Homework | 5 | 5 | 25 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| ÖÇ1 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | ÖÇ2 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | | ÖÇ3 | 4 | 3 | 3 | 4 | 5 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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