Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
İŞL-23-133Elective136
Level of Course Unit
Second Cycle
Objectives of the Course
Social media is the most important phenomenon that changes the internet. It has also compelled marketers to re-evaluate the basic guiding principles of marketing while creating new ways to reach social influencers, thereby encouraging people to influence each other and marketing for the brand. Social Media Marketing has led companies to rethink how they will implement online marketing, to whom they will apply it, and how they will structure their organizations to take advantage of these new marketing opportunities.
Name of Lecturer(s)
Doç. Dr. Ahmet TAN
Learning Outcomes
1To teach students the basics of social media marketing
2To explain the importance of social media and marketing to students
3Contributing to the social media marketing literature
4To carry out studies that will contribute to academic studies with the course
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
No
Recommended Optional Programme Components
No
Course Contents
The content of the course is about contributing to the literature by teaching the students the basic social media marketing principles by working on social media and marketing.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Social Media in General
2Social Media in General
3Competitors in Social Media
4Competitors in Social Media
5Social Media Campaigns
6Being on Social Media
7Being on Social Media
8Midterm
9Reaching the Target Audience on Social Media
10Effective Communication on Social Media
11Social Media Platforms
12Social Media Platforms
13The Future of Social Media
14Final Sınavı
Recommended or Required Reading
Shiv Singh, Stephanie Diamond, Social Media Marketing Nobel Life, 2017. Duygu Fırat, Social Media Marketing, Beta Publishing, 2018.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
No
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Practice6318
Individual Study for Mid term Examination8756
Individual Study for Final Examination10770
Reading12224
TOTAL WORKLOAD (hours)171
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
LO14234323333433
LO24334324333333
LO34444324444444
LO45555353335335
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr