| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İŞL-23-133 | | Elective | 1 | 2 | 6 |
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| Level of Course Unit |
| Second Cycle |
| Objectives of the Course |
| Social media is the most important phenomenon that changes the internet. It has also compelled marketers to re-evaluate the basic guiding principles of marketing while creating new ways to reach social influencers, thereby encouraging people to influence each other and marketing for the brand. Social Media Marketing has led companies to rethink how they will implement online marketing, to whom they will apply it, and how they will structure their organizations to take advantage of these new marketing opportunities. |
| Name of Lecturer(s) |
| Doç. Dr. Ahmet TAN |
| Learning Outcomes |
| 1 | To teach students the basics of social media marketing | | 2 | To explain the importance of social media and marketing to students | | 3 | Contributing to the social media marketing literature | | 4 | To carry out studies that will contribute to academic studies with the course |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| No |
| Recommended Optional Programme Components |
| No |
| Course Contents |
| The content of the course is about contributing to the literature by teaching the students the basic social media marketing principles by working on social media and marketing. |
| Weekly Detailed Course Contents |
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| 1 | Social Media in General | | | | 2 | Social Media in General | | | | 3 | Competitors in Social Media | | | | 4 | Competitors in Social Media | | | | 5 | Social Media Campaigns | | | | 6 | Being on Social Media | | | | 7 | Being on Social Media | | | | 8 | Midterm | | | | 9 | Reaching the Target Audience on Social Media | | | | 10 | Effective Communication on Social Media | | | | 11 | Social Media Platforms | | | | 12 | Social Media Platforms | | | | 13 | The Future of Social Media | | | | 14 | Final Sınavı | | |
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| Recommended or Required Reading |
| Shiv Singh, Stephanie Diamond, Social Media Marketing Nobel Life, 2017.
Duygu Fırat, Social Media Marketing, Beta Publishing, 2018. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | No |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Practice | 6 | 3 | 18 |
| Individual Study for Mid term Examination | 8 | 7 | 56 |
| Individual Study for Final Examination | 10 | 7 | 70 |
| Reading | 12 | 2 | 24 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 2 | 3 | 4 | 3 | 2 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | | LO2 | 4 | 3 | 3 | 4 | 3 | 2 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 4 | 4 | 4 | 4 | 3 | 2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO4 | 5 | 5 | 5 | 5 | 3 | 5 | 3 | 3 | 3 | 5 | 3 | 3 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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