Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
İŞL-23-129		Elective	1	1	6

Level of Course Unit

Second Cycle

Objectives of the Course

It is a course opened to teach basic political marketing information that political parties, those who want to deal with politics, and those who want to do academic studies on political science may need.

Name of Lecturer(s)

Doç.Dr. Ahmet TAN

Learning Outcomes

1	To provide students with the basics of political marketing
2	To introduce students to the importance of politics and marketing science
3	Contributing to the literature on political marketing

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

Recommended Optional Programme Components

Course Contents

To contribute to our democracy culture with political marketing practices by teaching the students the basic principles of political marketing.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Policy and Marketing
2	Political Marketing Practices in the World
3	Political Marketing Practices in Turkey
4	Political Marketing Tools
5	Political Marketing Tools
6	Political Marketing Tools
7	Political Marketing Tools
8	Midterm Exam
9	Factors That Determine Political Marketing
10	Factors That Determine Political Marketing
11	Factors That Determine Political Marketing
12	Factors That Determine Political Marketing
13	Political Marketing and Election Campaigns
14	Final Exam

Recommended or Required Reading

Assoc. Prof. Ahmet TAN, Political Marketing and Democracy, Detay Publishing, 2017 Professor A. Hamdi İSLAMOĞLU, Politics Marketing, Beta Press, 2002. Professor Ömer ÇAHA, M, GUIDA, Election Campaigns in Turkey, ORION Publications, 2011

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	2	2
Criticising Paper	5	2	10
Individual Study for Mid term Examination	6	7	42
Individual Study for Final Examination	9	7	63
Reading	10	5	50
TOTAL WORKLOAD (hours)			168

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13
LO1	4	4	5	5	4	4	4	4	4	4	4	4	4
LO2	4	5	5	4	4	4	4	4	4	3	4	4	4
LO3	4	4	4	4	4	4	4	4	4	4	4	4	3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High