Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
SBK-23-112Elective126
Level of Course Unit
Second Cycle
Objectives of the Course
It is a course opened to teach basic political marketing information that political parties, those who want to deal with politics, and those who want to do academic studies on political science may need.
Name of Lecturer(s)
Doç.Dr. Ahmet TAN
Learning Outcomes
1To provide students with the basics of political marketing
2To introduce students to the importance of politics and marketing science
3Contributing to the literature on political marketing
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
No
Recommended Optional Programme Components
No
Course Contents
To contribute to our democracy culture with political marketing practices by teaching the students the basic principles of political marketing.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Policy and Marketing
2Political Marketing Practices in the World
3Political Marketing Practices in Turkey
4Political Marketing Tools
5Political Marketing Tools
6Political Marketing Tools
7Political Marketing Tools
8Midterm Exam
9Factors That Determine Political Marketing
10Factors That Determine Political Marketing
11Factors That Determine Political Marketing
12Factors That Determine Political Marketing
13Political Marketing and Election Campaigns
14Final Exam
Recommended or Required Reading
Assoc. Prof. Ahmet TAN, Political Marketing and Democracy, Detay Publishing, 2017 Professor A. Hamdi İSLAMOĞLU, Politics Marketing, Beta Press, 2002. Professor Ömer ÇAHA, M, GUIDA, Election Campaigns in Turkey, ORION Publications, 2011
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
No
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Criticising Paper5210
Individual Study for Mid term Examination6742
Individual Study for Final Examination9763
Reading10550
TOTAL WORKLOAD (hours)168
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
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LO24445554445554
LO34445554444555
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr