Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 200401304002 | MARKETING MANAGEMENT | Elective | 2 | 4 | 3 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
Aims to acquisition of the information that essential for planning and managing activities about marketing
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Name of Lecturer(s) |
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Learning Outcomes |
1 | To be able to explain the customer, competitor and other environmental elements with examples | 2 | To be able to explain the marketing strategies which is essential for businesses | 3 | To be able to explain business management process with marketing-focused viewpoint | 4 | To be able to show the basic marketing structure of businesses and the relations between them | 5 | To be able to distinguish ethical and unethical behaviors in the marketing management process |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Within the scope of the marketing management course, the relationship of the marketing system with the environment, explaining the marketing concept, marketing units and operations, marketing strategies and planning, marketing research and marketing information systems, consumer behavior, product, distribution, promotion and pricing strategies. |
Weekly Detailed Course Contents |
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1 | Marketing management process, Strategic planning and Marketing planning | | | 2 | Condition and competition analysis | | | 3 | Portfolio matrixes and analysis | | | 4 | Growing strategies | | | 5 | Competition and positioning strategies | | | 6 | New-market entrance strategies | | | 7 | Marketing strategies in the growing markets | | | 8 | Midterm exam | | | 9 | Declining markets and marketing strategies in the crisis period | | | 10 | Marketing strategies according to market position | | | 11 | Marketing information and research system | | | 12 | Marketing organizations, control in marketing and valuation of marketing performance | | | 13 | Ethics in Marketing | | | 14 | final | | |
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Recommended or Required Reading |
1-Aytuğ, Semra; Özgüven, Nihan (2011) Pazarlama Yönetimi, Detay Yayıncılık, İzmir.
2-Tek, Ö. Baybars; Özgül, Engin (2005) Modern Pazarlama İlkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık İzmir.
3- (Ed) Torlak, Ömer; Altunışık, Remzi (2009) Pazarlama Stratejileri, Beta Basım AŞ., İstanbul.
4- Korkmaz Sezer vd. (2009) Pazarlama, Kavramlar, İlkeler, Kararlar, Siyasal Kitabevi, Ankara.
5- Yükselen Cemal (2010) Pazarlama, İlkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara. |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 8 | 3 | 24 |
Self Study | 5 | 3 | 15 |
Individual Study for Mid term Examination | 1 | 10 | 10 |
Individual Study for Final Examination | 2 | 20 | 40 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 3 | 3 | 2 | 4 | 4 | LO2 | 4 | 4 | 4 | 3 | 3 | 2 | LO3 | 3 | 2 | 3 | 3 | 3 | 3 | LO4 | 3 | 4 | 3 | 4 | 4 | 4 | LO5 | 4 | 3 | 4 | 2 | 3 | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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