| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500303112 | PUBLIC RELATIONS | Elective | 2 | 3 | 2 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The general purpose of the Introduction to Public Relations course is to provide students with a general framework for public relations by explaining the basic concepts, application forms and history of public relations science, examining the similarities and differences between other related concepts and theories such as advertising, propaganda, and giving professional ethics and morals. |
| Name of Lecturer(s) |
| Hakan IRAK |
| Learning Outcomes |
| 1 | At the end of the course, the student will be able to define public relations. | | 2 | Will learn the importance and characteristics of public relations. | | 3 | Will be able to understand the difference of public relations from propaganda, advertisement or marketing and make comparisons. | | 4 | Will learn the theories of public relations. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Definition of Public Relations Historical Development of Public Relations Characteristics of Public Relations Public Relations and Advertising Public Relations and Propaganda Public Relations and Lobbying Public Relations and Marketing |
| Weekly Detailed Course Contents |
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| 1 | Definition of Public Relations | | | | 2 | Historical Development of Public Relations | | | | 3 | Characteristics of Public Relations | | | | 4 | PR and Advertising | | | | 5 | Public Relations and Propaganda | | | | 6 | Public Relations and Lobbying | | | | 7 | Public Relations and Marketing | | | | 8 | Exam | | | | 9 | Public Relations Theories: Press Agency and Public Information | | | | 10 | Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model | | | | 11 | Research, Planning and Implementation in Public Relations Campaigns | | | | 12 | Public Relations and Crisis Management | | | | 13 | Public Relations and Crisis Management | | | | 14 | Final | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 1 | 14 |
| Self Study | 1 | 8 | 8 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 15 | 15 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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