| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 180102001110 | PUBLIC RELATIONS | Elective | 2 | 3 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To be adopted the business to the employees and to gain their support. To explain public relations function process, research and assessment methods and tools. |
| Name of Lecturer(s) |
| İlgili öğretim üyesi |
| Learning Outcomes |
| 1 | To learn responsibilities in public relations area | | 2 | Analyzing causes of faults. | | 3 | Encouraging research and investigations in public relations | | 4 | Understanding the importance of public relations |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| To definition of public relations, concepts related to the public relations, structuring public relations units in public relations. Characteristics of public relations specialists, research and assessment of public relations applications. |
| Weekly Detailed Course Contents |
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| 1 | Definition, importance and historical development of public relations. | | | | 2 | The role of public relations in the social responsibilities concept. | | | | 3 | To examine the relationship between Total Quality Management and organizational culture and public relations. | | | | 4 | Purposes and main principles of public relations | | | | 5 | Ethical approaches to the public relations. | | | | 6 | The role of public relations units in organization and organizing. | | | | 7 | Characteristics of workplace and employees in public relations. | | | | 8 | Mid-term exam | | | | 9 | Target holding in public relations policy in business | | | | 10 | Communication tools which is used in public relations. | | | | 11 | Effective presentation methods in public relations. | | | | 12 | The impact of effective speaking, effective listening and questioning technique on public relations presentations. | | | | 13 | Public relations applications in Turkey. | | | | 14 | Public relations applications in Turkey. | | |
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| Recommended or Required Reading |
| 1) Related Public Relations sources |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 13 | 3 | 39 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 3 | 3 |
| Individual Study for Final Examination | 1 | 5 | 5 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | 3 | 2 | 4 | 4 | 4 | 3 | 3 | 4 | 3 | 2 | 3 | | LO3 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | | LO4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 2 | 4 | 3 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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