Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
180102001110PUBLIC RELATIONSElective234
Level of Course Unit
First Cycle
Objectives of the Course
To be adopted the business to the employees and to gain their support. To explain public relations function process, research and assessment methods and tools.
Name of Lecturer(s)
İlgili öğretim üyesi
Learning Outcomes
1To learn responsibilities in public relations area
2To learn responsibilities in public relations area
3Analyzing causes of faults.
4Analyzing causes of faults.
5Encouraging research and investigations in public relations
6Encouraging research and investigations in public relations
7Understanding the importance of public relations
8Understanding the importance of public relations
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
To definition of public relations, concepts related to the public relations, structuring public relations units in public relations. Characteristics of public relations specialists, research and assessment of public relations applications.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition, importance and historical development of public relations.
2The role of public relations in the social responsibilities concept.
3To examine the relationship between Total Quality Management and organizational culture and public relations.
4Purposes and main principles of public relations
5Ethical approaches to the public relations.
6The role of public relations units in organization and organizing.
7Characteristics of workplace and employees in public relations.
8Mid-term exam
9Target holding in public relations policy in business
10Communication tools which is used in public relations.
11Effective presentation methods in public relations.
12The impact of effective speaking, effective listening and questioning technique on public relations presentations.
13Public relations applications in Turkey.
14Public relations applications in Turkey.
Recommended or Required Reading
1) Related Public Relations sources
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures13339
Self Study14456
Individual Study for Mid term Examination133
Individual Study for Final Examination155
TOTAL WORKLOAD (hours)106
Contribution of Learning Outcomes to Programme Outcomes
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LO232444334323
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr