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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 150400307111 | CONSUMER BEHAVIOR | Elective | 4 | 7 | 4 |
| | Level of Course Unit | | First Cycle | | Objectives of the Course | | The course introduces consumer behavior by marketing practices. Cognitive, cultural, economic, demographic and many different aspects are studied. Students can evaluate and determine consumer behaviour by course' field practice. Theoretical and commercial point of views are projected by contemporary case studies. | | Name of Lecturer(s) | | Dr. Öğr. Üy. Ercan İNCE | | Learning Outcomes | | 1 | To perceive consumer behaviours and types of them | | 2 | To determine the stimulants and motivator of consumer behavior, its’ processes | | 3 | To understand impacts, role and concept of consumer by contemporary marketing and new economy | | 4 | To perceive consumer behaviour correspondingly with local, global, glocal and multinational common and different properties, point of views | | 5 | To learn historical and contemporary consumer behavior, evolution and stages, To be eligible to determine consumer behavior up to marketing mix and marketing theory |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | none | | Recommended Optional Programme Components | | none | | Course Contents | | Consumer behaviour, concepts, different approaches, theories, advices, perception, learning, motivation,self and personality, attitutes, references,culture, values, life styles, satisfaction and loyalty, customer relations management and related marketing information systems. | | Weekly Detailed Course Contents | |
| 1 | Consumer behaviour introduction, concepts and overview | none | none | | 2 | Consumer behaviour by marketing stages, historical and contemporary marketing approaches | none | none | | 3 | Consumer markets, relational and experiential marketing | none | none | | 4 | Perception and perceptional management | none | none | | 5 | Learning, different approaches and concepts | none | none | | 6 | Motivation | none | none | | 7 | Attitudes | none | none | | 8 | Values | none | none | | 9 | Midterm | none | none | | 10 | Culture | none | none | | 11 | Marketing communication | none | none | | 12 | Consumer decision making | none | none | | 13 | After sale responses and customer satisfaction | none | none | | 14 | Customer relations management | none | none | | 15 | Final | none | none |
| | Recommended or Required Reading | | Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri, 3.baskı, Seçkin Yayıncılık, İstanbul, 2011,Yavuz Odabaşı, Gülfidan Barış, Tüketici Davranışı, 2.baskı Media Cat, İstanbul, 2011.Ahmet H. İslamoğlu, Remzi Altunışık, Tüketici Davranışları, 3.baskı, Beta Yayıncılık, İstanbul, 2008. | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 40 | | Attending Lectures | 1 | 60 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | none |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 13 | 3 | 39 | | Individual Study for Mid term Examination | 8 | 5 | 40 | | Individual Study for Final Examination | 5 | 5 | 25 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 4 | 1 | 5 | 1 | 1 | 1 | 5 | 3 | 1 | 1 | 4 | 1 | 1 | 4 | | LO2 | 4 | 1 | 5 | 1 | 1 | 1 | 5 | 3 | 1 | 2 | 4 | 1 | 1 | 5 | | LO3 | 5 | 1 | 5 | 1 | 1 | 1 | 5 | 3 | 1 | 1 | 4 | 1 | 1 | 4 | | LO4 | 5 | 1 | 5 | 1 | 1 | 1 | 5 | 3 | 1 | 3 | 4 | 1 | 1 | 3 | | LO5 | 5 | 1 | 5 | 1 | 5 | 1 | 5 | 5 | 3 | 5 | 4 | 1 | 1 | 5 |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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