Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 150400307109 | POLITICAL MARKETING | Elective | 4 | 7 | 4 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
The aim of the course is to provide the students with the basic knowledge of political marketing and political campaign planning, management, application knowledge and skills to students to gain. |
Name of Lecturer(s) |
Dr. Öğr. Üyesi Ercan İNCE
Dr. Öğr. Üyesi Seyfi KILIÇ |
Learning Outcomes |
1 | Political marketing, political campaign planning, strategy formulation and implementation concepts knows. | 2 | He knows voter behavior. | 3 | He makes an analysis of decision-making in politics. | 4 | He knows the impact of new media on political marketing. | 5 | He analyzes the web pages of political parties. | 6 | He can plan and manage the Internet foot of political campaigns. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Transmitting the political marketing process by showing the applications related to the subject. |
Weekly Detailed Course Contents |
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1 | Political Marketing Concept, Meaning, Content and Management Process. | | | 2 | The Philosophy of the Political Party | | | 3 | Decision-Making in Politics, Voting Behaviour | | | 4 | Political Marketing Components (Leader Candidate Image, Party Program) | | | 5 | Election Campaign Media | | | 6 | Use of New Technologies in the Election Campaign (Mobile Phones, SMS) | | | 7 | Internet use in Political Communication and Election Campaign | | | 8 | Midterm | | | 9 | Social Media (Facebook, Twitter, etc.) | | | 10 | Internet from Utilizing Ways of Political Parties in Election Campaign | | | 11 | Internet Usage of Political Parties in the World and Turkey | | | 12 | Sample Campaign Study Homework | | | 13 | Sample Campaign Study Homework | | | 14 | Final Exam | | |
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Recommended or Required Reading |
Polat et al. (2004), Target Electorate, Nobel Press Release and Distribution
Islamoglu, A. Hamdi, (2002), Political Marketing, Beta Publications, Istanbul. |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 12 | 3 | 36 |
Case Study | 3 | 4 | 12 |
Individual Study for Mid term Examination | 5 | 4 | 20 |
Individual Study for Final Examination | 5 | 10 | 50 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 5 | 5 | 4 | 3 | 5 | 4 | 3 | 4 | 5 | 4 | 5 | 3 | 5 | 3 | LO2 | 5 | 5 | 4 | 4 | 5 | 5 | 3 | 4 | 4 | 4 | 5 | 3 | 4 | 3 | LO3 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 3 | 5 | 3 | LO4 | 5 | 5 | 4 | 4 | 5 | 5 | 3 | 5 | 5 | 5 | 5 | 3 | 5 | 3 | LO5 | 5 | 5 | 4 | 3 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 3 | 4 | 3 | LO6 | 5 | 5 | 4 | 3 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 3 | 4 | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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