| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 3320004104 | RetaIl Management | Elective | 1 | 1 | 5 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The object of this lesson is, teachig the basis of retail sale and shop marketing and marketing applications in shops |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | To learn the basis of retailing | | 2 | To learn the retail applications | | 3 | To learn the customer service applications in retailig |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basic concepts about retailing, environmental factors effecting retail, purchasing and sale in the store, marketing applications in stors. |
| Weekly Detailed Course Contents |
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| 1 | Basic concepts about retailing | | | | 2 | Supermarkets | | | | 3 | Environmental factors effecting retailing | | | | 4 | Purchasing and sale in the store | | | | 5 | Pricing in retailing | | | | 6 | Promotion in retailing | | | | 7 | Customer service in retail markets | | | | 8 | Logistic management in retailing | | | | 9 | Human Resourcen Management in retailing | | | | 10 | Foundation place in retail/ Process management in retailing | | | | 11 | Participants in retailing | | | | 12 | Store atmosphere | | | | 13 | Shelf management in store | | | | 14 | Category management in store | | |
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| Recommended or Required Reading |
| Soysal, Suat (1996) Mağazacılık. İstanbul: Remzi Kitapevi. Varinli, İnci (2005) Marketlerde Pazarlama Yönetimi, Ankara, Detay Yayıncılık. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Observation | 2 | 5 | 10 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 20 | 20 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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