Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
9900000203BUSINESS MANAGEMENT-IIElective245
Level of Course Unit
Short Cycle
Objectives of the Course
To gain skills and knowledge related to the Business management, production, marketing and financial issues.
Name of Lecturer(s)
ÖĞR.GÖR. MURAT YILMAZ
Learning Outcomes
1To perform the functions of management
2Managing human resources
3To manage the production process
4To manage the marketing activities
5To manage the financial structure of the business
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Management Functions A. PLANNING CONCEPT B. organizing C. Directing / EXECUTIVE D. COORDINATION (coordinating) E. AUDIT HUMAN RESOURCES MANAGEMENT A. BUSINESS ANALYSIS B. HUMAN RESOURCES PLANNING C. FINDING employee D. employee SELECTION E. ORIENTATION TRAINING F. employee VALUATION G. TRAINING METHODS H. CAREER PLANNING I.job evaluation J. CHARGING PRODUCTION PROCESS MANAGEMENT A. PRODUCTION PLANNING B. Organization of Production C. CAPACITY AND INVENTORY PLANNING MANAGING EFFECTIVE MARKETING A. CHOOSING A TARGET MARKET B. PRODUCT DEVELOPMENT C. PRICING D. Promotion Policies E. DISTRIBUTION POLICY F. CUSTOMER RELATIONS ENTERPRISE FINANCIAL MANAGEMENT A. CONCEPTS OF INCOME AND EXPENSE B. DEBT - RECEIVABLES C. BUSINESS ASSETS D. BUSINESS RESOURCES
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Planning and organizing.
2Directing and co-ordination
3Making Control
4Ensuring Business Analysis. Human Resources Planning. Finding Employee Candidate
5Employee Selection Training (Orientation) Education Employee Performance Appraisal
6Provide employee training Making Career Planning
7Provide employee training Making Career Planning
8Business Valuation and pricing
9Capacity and Inventory Planning
10To identify the Target Market. Product Development
11Determining Pricing Policies and promotion policies.
12To Determine Distribution Policies and manage Customer Relationships
13Managing Income and Expense Accounts Managing debt and receivables Managing assets
14Managing Resources
Recommended or Required Reading
Koçel, Tamer, İşletme Yöneticiliği,Beta , İstanbul , 2010 Sabuncuoğlu,Zeynel, Genel İşletme, Furkan Ofset, Bursa, 2008 Şimşek, Şerif, İşletme Bilimlerine Giriş, Eğitim Yayınları, 2008
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Self Study14342
Individual Study for Mid term Examination11515
Individual Study for Final Examination12525
Homework11010
TOTAL WORKLOAD (hours)136
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
LO1  1   12   
LO2  1   12   
LO3  1   12   
LO4  1   12   
LO5  1   12   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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