| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500208103 | ADVERTISING CAMPAIGNS AND ANALYSIS | Compulsory | 4 | 8 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to provide students with information on how to analyze advertising campaigns from various perspectives through case studies. |
| Name of Lecturer(s) |
| Dr. Hakan Irak |
| Learning Outcomes |
| 1 | Explaining Advertising Campaign Process | | 2 | Explains situation analysis | | 3 | Explains the development of marketing strategy and creative strategy | | 4 | Explains media plan strategies | | 5 | Defines the effectiveness metrics of the advertising campaign |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Methods in advertising campaigns analysis
case studies |
| Weekly Detailed Course Contents |
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| 1 | Integrated Marketing Communications and Advertising | | | | 2 | Advertising Campaign Process | | | | 3 | Situation Analysis | | | | 4 | Development of Marketing Communication Strategy | | | | 5 | Creative Strategy Development Phase | | | | 6 | Implementation Phase of Creative Strategy | | | | 7 | midterm | | | | 8 | Planning Other Marketing Communications | | | | 9 | Media and Media Planning | | | | 10 | Media Plan Strategies and Media Buying | | | | 11 | Advertising Effectiveness and Measuring Advertising Effectiveness | | | | 12 | Methods Used in Measuring the Effectiveness of Advertising | | | | 13 | Transformation of Advertising in The New Media Environment | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| Lecture notes, commercials and documents |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 20 | 20 |
| Final Examination | 1 | 80 | 80 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | 5 | | | 5 | | | | | | | | | | | | | | | | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | 5 | | | 5 | | | | | | | | | | | | | | | | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | 5 | | | 5 | | | | | | | | | | | | | | | | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | 5 | | | 5 | | | | | | | | | | | | | | | | | LO5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | 5 | | | 5 | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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