Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500206103	CONSUMER BEHAVIOR	Compulsory	3	6	3

Level of Course Unit

First Cycle

Objectives of the Course

To explain the basic concepts and models of consumer behavior and to explain the consumer decision process and to question the psychological, socio-cultural and demographic factors that may be effective in different stages of this process, together with their reasons.

Name of Lecturer(s)

Dr.Öğr.Üyesi Turgay OYMAN

Learning Outcomes

1	Will be able to explain the basic concepts and models of consumer behavior. Explains the concept of consumer behavior. Recognizes consumer behavior models. Describes the psychological, socio-cultural and demographic factors that affect consumer behavior.
2	Will be able to analyze the effects of psychological, socio-cultural and demographic factors on consumer decision process with their results.
3	Will be able to evaluate the relationship between consumer behavior and marketing practices.

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

NONE

Recommended Optional Programme Components

NONE

Course Contents

Marketing Strategy and Market Segmentation, Learning and Memory, Attitude and Attitude Changes

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Introduction
2	Marketing Strategy and Market Segmentation
3	Learning and Memory
4	Motivation and Interest
5	Perception
6	Attitude and Attitude Changes
7	Personality and Self
8	Midterm Exam
9	Social Class and Consumption
10	Advisory Groups
11	Culture and Consumption
12	The process of buying
13	Consumer and Decision Making
14	Final exam

Recommended or Required Reading

Lecturer notes

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	85
Quiz	1	10
Attending Lectures	1	5
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	90
Quiz	1	10
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

NONE

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	20	20
Final Examination	1	50	50
Quiz	1	10	10
Attending Lectures	1	10	10
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27
LO1	5	2	2	3	1	1	2	1	1	5	1	2	1	2	2	1	2			3	1	1	1		1	1	1
LO2	5	2	1	3	1	1	2	1	2	5	1	2	1	2	2	1	1			2	1	1	2		2	3	3
LO3	5	2	1	3	1	1	2	1	2	5	1	3	1	2	2	1	2			3	1	1	2		2	3	3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High