Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
190500203104	BRAND AND MANAGEMENT	Compulsory	2	3	5

Level of Course Unit

First Cycle

Objectives of the Course

Students, brand, to inform about the concepts and associated elements of the brand, brand management and marketing communications in terms of understanding the theory and practice issues, constitute the course aims to encourage research and assimilation.

Name of Lecturer(s)

Öğr. Gör. Turgay KARATAŞ

Learning Outcomes

1	Brand and understand the elements of the brand
2	Brand and understand the elements of the brand
3	understand the brand management process
4	understand the brand management process
5	Knowing the brand strategy
6	Knowing the brand strategy
7
8
9
10

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

conceptual expansion of the brand, branding basics and illustrate their brand strategy

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The development of modern marketing and introduction to the brand concept
2	A glance under the brand communication theories
3	the basics of branding and brand strategies
4	In terms of public relations and advertising brand image and identity
5	Brand personality and examples in this area
6	Competitor analysis and brand positioning
7	The creation of brand loyalty and brand value
8	Midterm
9	brand management benefit from social responsibility campaign
10	brand management benefit from social responsibility campaign
11	Brand expansion and brand extensions
12	crisis management, brand communication
13	the use of new media brand management
14	Final Exam

Recommended or Required Reading

Textbook: Marka Yönetimi: AÖF, Marka Yönetimi: Uğur BATI

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	85
Attending Lectures	1	5
Self Study	1	5
Individual Study for Mid term Examination	1	5
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	95
Individual Study for Final Examination	1	5
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	5	5
Final Examination	1	10	10
Attending Lectures	14	4	56
Self Study	14	4	56
Individual Study for Mid term Examination	1	8	8
Individual Study for Final Examination	1	8	8
TOTAL WORKLOAD (hours)			143

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25
LO1
LO2
LO3
LO4	4	4	4	3	3	2	3	3	4	3	4	3	4	4	4	4	3	3	2	3	2	4	3	5	4
LO5
LO6
LO7
LO8	4	4	4	3	4	4	3	3	3	4	3	3	2	3	3	4	4	3	4	4	4	5	3	3	2
LO9
LO10

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High