| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 190500203104 | BRAND AND MANAGEMENT | Compulsory | 2 | 3 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Students, brand, to inform about the concepts and associated elements of the brand, brand management and marketing communications in terms of understanding the theory and practice issues, constitute the course aims to encourage research and assimilation. |
| Name of Lecturer(s) |
| Öğr. Gör. Turgay KARATAŞ |
| Learning Outcomes |
| 1 | Brand and understand the elements of the brand | | 2 | understand the brand management process | | 3 | Knowing the brand strategy | | 4 | | | 5 | |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| conceptual expansion of the brand, branding basics and illustrate their brand strategy |
| Weekly Detailed Course Contents |
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| 1 | The development of modern marketing and introduction to the brand concept | | | | 2 | A glance under the brand communication theories | | | | 3 | the basics of branding and brand strategies | | | | 4 | In terms of public relations and advertising brand image and identity | | | | 5 | Brand personality and examples in this area | | | | 6 | Competitor analysis and brand positioning | | | | 7 | The creation of brand loyalty and brand value | | | | 8 | Midterm | | | | 9 | brand management benefit from social responsibility campaign | | | | 10 | brand management benefit from social responsibility campaign | | | | 11 | Brand expansion and brand extensions | | | | 12 | crisis management, brand communication | | | | 13 | the use of new media brand management | | | | 14 | Final Exam | | |
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| Recommended or Required Reading |
| Textbook:
Marka Yönetimi: AÖF, Marka Yönetimi: Uğur BATI |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 85 | | Attending Lectures | 1 | 5 | | Self Study | 1 | 5 | | Individual Study for Mid term Examination | 1 | 5 | | SUM | 100 | |
| Final Examination | 1 | 95 | | Individual Study for Final Examination | 1 | 5 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 10 | 10 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 8 | 8 |
| Individual Study for Final Examination | 1 | 8 | 8 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO2 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | LO4 | 4 | 4 | 4 | 3 | 2 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | | | 2 | 3 | 2 | 4 | | 3 | 5 | 4 | | LO5 | | | | | | | | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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